Famous animated logos

A moving logo is more likely to be noticed and can hold the viewer’s attention longer. Such logos are remembered better than static ones, because they are easier to find in memories.

Animation can range from subtle movements to complex 3D effects. Motion logos can be placed in video intros, social networks, emails, presentations or websites instead of regular logos. Some brands even use multiple animated logos for different purposes. They create temporary logos for individual campaigns and products.

To show how engaging animated logos can be and inspire you to create your own, we’ve put together some great examples.

What is a logo

Everywhere we are surrounded by company logos. Take a look around – everything that is made by mankind is labeled on behalf of the manufacturer in order to advertise this product, to disseminate information about it among as many consumers as possible.

So, if we turn to the origin of the term, it becomes clear that in translation from ancient Greek this word means the combination “word and imprint”. Accordingly, logos are used for verbal or graphic designation of any information (in particular, about a product, company or organization).

It is believed that the first brand logos appeared at the beginning of the 20th century. This was due to the increase in production in the United States. Moreover, what is most interesting, the creation of logos carried a purely practical function – they were developed in order not to re-print established graphic characters. Such were, for example, the original inscription, an image with the name of the company, and the like.

There are several roles that the logo of a particular company performs. Firstly, it is informational – concluded in informing the consumer about who produced this or that product. Or, for example, the logo performs the same function when designating the office of the organization.

Secondly, the logo conveys a certain message from the company to the consumer, which consists, for example, in the mission or designation of the values ​​that the manufacturer adheres to. Thirdly, the logo is designed to create some feedback in the consumer’s imagination; association, which is aimed at creating a connection between the product itself and the name of the company that released it. Finally, fourthly, we can say that the corporate logo can also play an aesthetic function, having an attractive appearance for the buyer.

Famous animated logos

WWF (World Wildlife Fund)

There are many ways to bring a logo to life, but sometimes subtle movement works best. Even the smallest movements are enough to attract attention and create a pleasant, catchy effect on the viewer. There are many animated logos with the formation and disappearance of the sign and the logo itself. But do not forget that too long animation may not play into your hands.

The 1986 Jenny Leibundgut WWF logo is a famous classic. When Brian Hopkins animated it for Planet Nutshell’s animated film, he added just enough movement to make us smile and evoke additional emotional interest.

The design was created only for the video. The movement of the paws and head made the logo come alive. It absolutely matches the mood of the video.

 

Designtorget

A more sophisticated approach to logo animation might be to use motions that communicate what the brand is all about. An animated logo created by Stockholm-based design agency Kurppa Hosk for Scandinavian interior design store Designtorget tells us more about the brand. The letters allude to furniture and utensils – a product that is sold in the store.

Allvit

Another purpose of animated logos is to draw attention to what we may not have noticed in the original logo. Many logos convey meaning through symbols hidden in negative space or used instead of letters. But people do not always attach importance to them. These elements can be used and made more obvious in moving versions of the logo. Nikita Melnikov’s animated logo for the Norwegian online book repository Alvit turns a magnifying glass into the negative space of the letter “a”, emphasizing the site’s searchability.

Feral Sphere

Animation can also emphasize the individuality of the logo and the brand itself. British clothing brand Feral Sphere makes clothes from organic cotton, and 100% of the electricity they use in the production they receive from renewable sources – the sun and wind. Their logo, designed by Mind Design and illustrator Lenya Hauser, was inspired by the traditional Japanese religion, Shinto.

The movement of the lines resembles the wind swaying the trees, a flock of birds and swarming bees. All kinds of manifestations of nature that seem appropriate for a sustainable brand. The animation emphasizes the wild sense of freedom. The logo is different and feels like something personal, handcrafted.

Fox

Animating logos can also be helpful when transitioning to a new brand identity. If a rebrand is taking place, especially a radical one, animation can be used to inform the audience of the change. Fox Entertainment launched another logo last year to complement the core identity with radically different 3D letters.

The abstract animation, designed by Trollbäck + Company, has deep meaning and aims to show that the company is taking risks and leading the way. But if used on its own, the new logo can be confusing, especially since the “F” looks more like a “V”. That is, the logo can be read as Vox. Using an animation that shows the transition from the regular logo helps make the new brand identity easier to follow.

Eat

Black and white logos are always on trend and will never go out of style. They can be simple and stylish, they are great eye-catchers, and they can be used for a wide variety of designs. This simplicity also allows motion designers to play with concepts by animating them, as in the logo for the EAT food show in Singapore. This logo, designed by Fable, plays with the size increase and turns into “FAT”.

Boro

The animated logo, designed by design agency Boro, highlights the rounded shapes of the font, showing how the letters unfold from each other. The final touch is the stop of movement, which occurs after a slight hesitation. This makes the agency’s identity modern, fun and accessible.

So, we have told you about eight animated logos that do their job perfectly. We hope some of them will inspire you. Good luck!