How to Use Explainer Videos for Crypto or Blockchain Products

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With so much noise in the cryptocurrency and blockchain space, it can be tough to get your products or services seen by the right people. From developers to marketers, they all make sure that they leave no stone unturned to catch more eyeballs on their products and engage more mainstream audiences.

One great way to cut through the clutter is to craft compelling blockchain and cryptocurrency videos.

When we talk about such videos, explainer videos have been gaining a lot of traction. This short type of video is one of the most popular marketing videos that is used by startups and tech companies all the time to quickly and effectively explain what they do.

At this point, the burning question would be either, “why does it have to be explainer videos?” or “how do you go about creating an explainer video for your cryptocurrency or blockchain product?”

Let’s find out both.

Why Explainer Videos?

Crypto and blockchain solutions are such techy and geeky concepts that a lot of people still don’t understand what they are all about, even though the industry has been around for a few years now.

Explainer videos are well-known for their ability to take complex topics and break them down into more digestible pieces.

This makes it the perfect medium to use for promoting your cryptocurrency or blockchain product, as it can help even those who are totally new to the space understand what your solution is all about.

Not only that, but explainer videos are also highly shareable, which means that they have the potential to reach a wider, more mainstream audience and help you generate more leads for your crypto or blockchain business.

But more importantly, an explainer video is a great way to capture people’s attention and get them interested in what you are offering without bombarding them with a ton of information all at once.

How to Use Explainer Videos for Crypto and Blockchain Solutions

Now that you know why explainer videos are so powerful, it’s time to learn how you can create one for your own cryptocurrency or blockchain product.

#1. Keep It Short and Sweet

When it comes to explainer videos, less is definitely more. The best ones are usually around 60-90 seconds long, as that’s just about the right amount of time to get your point across without boring your viewers.

Since cryptocurrencies and blockchain can be pretty complex topics, you might be tempted to pack a lot of information into your explainer video. But resist the urge to do so – remember, you want to make it easy for people to understand what you’re offering, not confuse them even further.

#2. Go for Engaging Animation

Explainer videos are usually animated, and for a good reason – animation is a great way to add some personality and flair to your video without breaking the bank.

With animation involved, it would be much easier for you to illustrate how the crypto or blockchain product through animated commercials exactly works in a simple and straightforward manner.

What’s more, going the animated route also allows you to have a bit of fun with your video and make it truly memorable.

#3. Use a Script that Sells

The key to creating an effective explainer video is to have a well-written script. After all, the words used in your video will be what drive home your message and convinces people to take action.

When writing your script, make sure to focus on the benefits of using your crypto or blockchain-powered solutions rather than getting bogged down in the technical details.

Also, don’t forget to include a strong call-to-action at the end of your video, urging people to find out more about your product or solution.

#4. Choose the Right Place to Host Your Video

No matter how brilliant your explainer videos are, if people can’t find them, they might as well not exist.

To maximize the reach of your videos, be sure to host them on popular video-sharing platforms like YouTube, Discord, Telegram, and Reddit, where there’s a solid crypto or blockchain community. You may also embed it on your own website and blog, or even your newsletter.

The key here is to understand where your target audiences are spending their most time online.

#5. Put It on Your Google Play or App Store

If you have a mobile app for your crypto or blockchain solutions, don’t forget to include your explainer video on the Google Play or App Store page.

This is a great way to give potential users a quick overview of what they can expect from your app before they even download it.

When they know what to expect and how your app can help them, they’re more likely to hit Download.

5 Common Mistakes for Using Explainer Videos to Market Crypto Products

Now that we understand some of the best ways to use explainer videos to market crypto or blockchain products, let’s take a look at some of the mistakes that are often made:

1. Use Too Much Jargon

Not everyone is familiar with crypto or blockchain terms, so using too much of it in your explainer video will only serve to confuse your audience. The key is to simplify the techy topic. So, stick to using simple language that everyone can understand.

2. Making It Too Long

Your explainer video should be concise and to the point. No one wants to watch a 10-minute video about crypto or blockchain when they can learn everything they need to know in under 2 minutes. Again, keep it short, sweet, and to the point.

3. Not Having a Call-to-Action

Your explainer video should always have a call-to-action (CTA) at the end. Whether you want your viewers to download your crypto app, visit your website, or sign up for your newsletter, it’s crucial to tell them what you want them to do next.

4. Not Optimising for SEO

If you want your explainer video to be seen by mainstream crypto or blockchain enthusiasts, then you need to optimise it for search engine optimization (SEO). This means using the right keywords and phrases and tagging your video appropriately.

5. Overusing Animations

Animation can indeed be a great way to make your explainer video more engaging. However, too much animation can be distracting and take away from the overall message you’re trying to get across. Use animation wisely and sparingly. It means that you only use it when it truly adds value to the video and doesn’t take away from the main point.

The Bottom Line

Crypto and blockchain products can be quite tough to market, as they’re often very complex and new to most people.

But with the help of an explainer video, you can make the promotion process a whole lot easier. The key here is to make the explanation accessible and digestible for the average person without oversimplifying things too much.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond


LinkedIn: Andre Oentoro


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