5 Effective Ways to Increase WordPress Website Performance Speed

There are several effective ways to increase your WordPress (WP) website performance speed. According to recent studies, a site loading speed of more than 2 seconds can lead to over 40% of your visitors bouncing off the site. As a business owner looking to sell a product or service on their site, you can lose potential customers when you have a slow load time. In addition, website speed is a key factor to boost your rankings on search engine results pages (SERPs). Of course, this is an essential strategy to improve organic website traffic. Therefore, website speed must be a top priority when looking to boost your sales. Read on to discover the most effective ways to increase your WordPress website performance speed. Before you start, you should check the current website speed and performance by using Pingdom tools. Simply enter a URL to test the page load time, analyze it, and find bottlenecks. Now that you know the initial score it’s time to start improving it.

Install A Caching Plugin

First, you should install a caching plugin to increase your WordPress website performance speed. Notably, WP pages are dynamic. This means that your page builds itself each time someone visits a post or page on your site. As WordPress builds your site pages, it has to run various procedures to locate all of your site information for proper user display. Typically, this process involves many steps. In addition, when multiple people visit your site at once, this can slow down your website. With a caching plugin, your website copies the page after the first load. Then, it delivers that cached or copied version to the next viewers, so the site doesn’t have to build with each view. Importantly, cache plugins can increase your load speed from 2-5x faster.

Use A Lightweight Theme

Next, it is essential to use a lightweight theme to optimize your load speed. Often, website owners may stay away from lightweight or default frameworks. Typically, this is because they are looking for the theme with the most features. With more complex features, these heavier themes can actually slow down your site. Indeed, a simple framework is often better for your site speed. To help you find an ideal option, you may want to consider an SEO optimized WordPress theme. Plus, many sites do not utilize more in-depth features. Usually, lightweight themes are easy to customize and have a simple user interface. Surely, lightweight themes and frameworks are essential to increase your site speed and won’t slow it down with excessive, unused plugins.

Choose A Quality Web Hosting Service

In addition, you need to choose a quality web hosting service to improve your website performance. When choosing your hosting provider, speed should be a major weighing factor. Often, the best web hosting companies for small business can guarantee an optimal website loading speed. Typically, you can’t know the exact loading speed until you try out the provider. Still, you can get a fast-loading speed even if your company is on a spending budget. Indeed, there are many affordable, fast web hosting providers. As you search for the best one, remember to consider their uptime reliability as well. Definitely, a quality web hosting service is essential to improve your site performance speed and keep your site running.

Optimize Your Images

Moreover, you should better image optimization to improve your WP site performance. Often, images make up the bulk of your site pages. Naturally, they need more space than text or code. Therefore, you need to compress them as small as possible, without losing image quality. There are many different plugins and applications you can install to optimize your images. Some automatically resize your images before they go into your media library. In addition, certain tools have an integrated bulk optimization tool. This way, you don’t have to adjust your existing images manually. Whichever tool or application you use, it is essential to optimize your images to increase your load speed.

Clean Out Your Library & Database

Furthermore, you should also clean out your library and database to reduce lag time on your WordPress site. Undoubtedly, you can accumulate images on your site that you don’t need anymore. To free up space, remove some of these images. To do this, you can go into your library manually and delete the unattached files or use a plugin to complete the process quicker. Like your library, your database can also get cluttered and slow down your site. If you are not a WordPress developer, consider using a plugin to remove spam comments, old post revisions, and other unneeded items safely. Ideally, you should perform regular maintenance on both your library and your database to increase your website loading speed.

There are several effective ways to increase your WordPress website performance speed. Surely, the best WordPress optimization techniques empower you to improve your online presence and reduce bounce rate. This way, you can more effectively keep visitors on your website longer. First, you should install a caching plugin to decrease your page load time. Next, use a lightweight theme for a faster, simpler functioning design. In addition, choose a quality web hosting service with a fast load speed and reliable uptime. Moreover, clean out your library and database regularly to prevent lags. Furthermore, optimize your images to boost your website speed. Follow these ways to increase your WordPress website performance speed.