Creating a memorable and effective logo isn’t simply about following design trends. Rather, it’s about distilling and bringing out the unique personality of your business or brand into an emblem that people instantly recognize. Having noted that, howToday, many brands are using different ever, a great logo design doesn’t exist in a vacuum and studying what other brands are doing or working on can trigger new ideas that will propel you in the right direction.
Logo Design Trends For 2020
Some logo designs only trend for a few months, while others last for several years, disappear and make a huge comeback a couple of years later. In 2020, you can expect to see brands adapting logo designs to match their unique audiences in creative, flexible ways.
If you’re thinking of creating your own logo or giving the current one a retouch, here are 5 inspiring logo design trends by LogoMyWay for 2020 to propel you onto your new emblem.
The Color Mustard
Using mustard comes with one main benefit; it provides a touch of warmth. This has grown to be a preferred choice for brands seeking to emanate positivity, yet in a sophisticated and mature way than accorded by bright yellow. For high-end brands, mustard is also an excellent substitute for gold.
While most luxury brands will continue using the gold gradient, in 2020, mustard is likely to become the new gold.
Vintage Cartoon Logos
In a fast-moving environment where we are digitizing everything, people are now seeking those familiar comforts of vintage cartoons in order to stay grounded. And nothing beats that than the adorable, simple, and expressive cartoon style that ruled during the 1930s. These are once again touching the right chords, appealing to both brands and designers.
In 2020, you can expect more of these custom-illustrated, vintage-inspired cartoon logos that are connecting with people on a deeper and more emotional level.
Responsive Logos
Today, many brands are using different versions of their logo to match different screen sizes. And it’s not simply a matter of size. Responsive logos are also becoming more dynamic. A famous example is Disney.
At full size, their logo carries the entire “Walt Disney” –with a castle on top. When viewed on smaller screens, only “Walt Disney” remains as the castle disappears. On an even smaller screen, only “Disney” the word remains. Move to really small screens and the logo becomes a single, but still clearly distinguishable letter, “D”.
Screens these days vary in size, ranging from the huge digital billboard to the minuscule dimensions of a smartwatch. Brands, therefore, need to ensure they develop have various versions adaptable for every possible situation.
Use a logo creator to craft a logo that evolves beautifully across all devices.
Minimalist
It’s now many decades since the minimalist movement made a huge impact on the design landscape, yet the interest remains unabated. As modern designers continue mastering the art of stripping design models to their core compulsions, the trend is narrowing down to more abstract design concepts.
The adage “Less is More” is also an applicable philosophy when it comes to logo design. Since the advent of the minimalist movement around the 30s and 40s, this trend doesn’t seem to be fading any time soon. Some contemporary brands like seen in tech and fashion industries prefer clutter-free logo designs.
Rather than looking at minimalism as simply stripping the logo to its bare minimum, it’s the high-art of clearing away unnecessary noises so that what comes through is a clean image with the brand message shining through. The idea is to leave room for the viewer’s imagination to fly.
Fun & Lively
A fun & lively logo design is a perfect cure for the negativity being seen in the world today, and leading brands are not afraid of doing things differently. The fun & lively approach, often achieved through cheeky illustrations, is not only attractive, but also has the potential of conveying a welcome feeling of comfort, trust, and positiveness.
The easiest way of displaying happiness is by using a laughing or smiling character in your logo. Don’t you agree that whenever you meet a smiling person it also makes you a bit happier? No Wonder the fun & lively logo designs will continue to trend in 2020.
Conclusion
Your logo might be a small part of your overall marketing arsenal but a crucial one. It strongly impacts how your brand is perceived by people. The logo serves to communicate what you stand for, and more importantly who you are. Therefore, in 2020, getting it right is a necessity.
In terms of trends in logo designs, 2020 is going to be quite colorful. We are going to enjoy more minimalistic logos and animated logos yet presented in simple but ingenious styles. Besides what we have discussed above, we are all waiting to see what inspiring logo design trends 2020 can conjure. How about you?
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