WordPress is one of the most popular platforms for building websites, and it’s mainly because of its simplicity. This could also backfire when people stick to the bare minimum. Some people go for free or lower-tiered premium themes and hardly do any modifications. What they’re left with is a bland and uninspiring website that fails to hook. They then ask why their bounce rates are so high and their conversions so low. It’s never too late to turn things around, however, and there are some things that you can do to improve your WordPress site starting today. Here are a few of them.
Switch Hosts
Not all hosts are the same and if you’re on a budget shared hosting platform, switch right away. Not only is it hurting your performance, but also pushing some of your potential customers away. If you can, go for a dedicated virtual server at the very least. Also, go for performance-based hosts. If you don’t know where to start, you can check out a site like hostscore to check the performance of various hosts.
Use Proper WordPress Plugins
There’s a treasure trove of useful plugins out there and you shouldn’t dismiss them.
One you should definitely get is Google Analytics for WP. It will give you the chance to get a glance at your Google Analytics without having to log in separately. You’ll be able to get everything from your WP dashboard, which will save you time.
Another thing you should consider looking for is a heatmap tracking app, like Crazy Egg. These will allow you to see what parts of your websites are seeing more and less activity. You will then be able to redesign your website to facilitate certain processes or improve navigation.
Get a Website Audit
If you’re really serious and want to take your website to the next level, we suggest you have a full audit conducted on your website. Teams like Vudu, for instance, will be able to review your website and see what you’re doing wrong. This could be at the design level, but they could spot issues with your SEO too.
At the end of the day, working with a professional team is the best way to get professional results. Make sure that you go with a team with lots of experience and one that does most of the work in-house. You don’t want your site to be relegated to a third party and have to play a game of maze every time you need something modified on your website.
Conclusion
These are only some of the things you could do to improve your website right now. Make sure that you consider working with a qualified team and take steps every day to improve your users’ experience.
You must be logged in to post a comment.