5 Important Tips for Running a Successful WordPress E-commerce Website
WordPress is arguably the best website platform for small business companies. It is widely used by millions to run their businesses and online stores. If you are thinking of starting an e-commerce business, you should consider using WordPress. It is by far the most efficient and user-friendly website builder. Plus, it also offers some great plugins that can help you set up your e-commerce website.
And to help you get started, here are a few quick (but vital) tips for running a successful e-commerce website using WordPress.
Keep the UI Clean and Simple
The design and layout of your WordPress website should be clean and simple. People visiting your e-commerce website should be able to find what they are looking for with ease. Each product should be assigned to a specific category (or multiple categories if necessary). The price and key specifications should be highlighted clearly.
You do not have the luxury to experiment with different types of WordPress themes on an e-commerce website. Most of these themes, as you will see, are very simple and straightforward. If you even end up finding a few different or funky ones, you should avoid them. Your customers have no reason to stay on your website if they are having difficulties navigating through it. There are a hundred other stores like yours who can provide them the same product but with much less hassle.
Optimize the Images
You will be selling a lot of products through your e-commerce platform. Each product will have at least two or three high-quality images taken from different angles. When you take all these high-quality images into account, you will realize that they will consume a lot of space.
Hence, you should optimize your images to avoid such a scenario. Image optimization will lower the sizes of your images. However, it will not tamper with the image quality. That way, you can display good quality images without consuming too much disk space.
Search Engine Optimization (SEO) is crucial if you want to rank high in Google’s search rankings. Initially, no one is going to visit your platform to look for their product. They will Google the product name and see what comes up. Most customers will find what they are looking for in the first few search results. Hence, if you cannot get your platform up there, you will lose many customers.
Thus, you have to look after your website’s SEO rankings. The product descriptions, meta-descriptions, images, etc. should all be optimized. You should also consider having a blog on your platform and talk about the products you sell or your business in general. The competition in the e-commerce industry is tough. So you have to utilize all available methods to survive in this fiercely competitive business environment.
Build an Email List
Building an email list will help you stay in touch with your customers. It will allow you to send them promotional emails, offers, product news, etc. You can automatically add every new user to the email list. Or, as a show of courtesy, you can ask them if they want to subscribe when they first sign up. You can even use the list to promote products on request from other businesses or companies. That way, you can make extra money by simply running promotional campaigns via email.
There are plenty of WordPress plugins that can help you with your email lists. All you need to do is set up one of these plugins and it will handle the rest for you.
Invest in Website Security and Data Privacy
Whenever a customer purchases on your website, they are leaving behind a lot of data. From your customers’ names and addresses to their credit card information, your website gets to see it all. Your customers are trusting you with their data, and you need to make sure that it is kept safe.
Over the past few years, data breaches on e-commerce platforms have increased significantly. Online stores and businesses are falling victim to cyber-attacks daily. And your e-commerce business could be next. To make sure that does not happen, you need to invest in your website’s security and ensure customer data privacy. Hire cybersecurity professionals to secure the platform and encrypt sensitive information. Do not just rely on WordPress security plugins for this.
So when you begin work on your e-commerce site, be sure to keep these points in your mind. They will not make your business successful right away. However, they will increase the chances of you achieving success sooner or later.