5 Quick Tips To Improve Your Site’s Mobile Performance
More than 2.6 billion people in the world–or roughly a third of the entire global population–use smartphones. Experts project this number to increase to 6.1 billion by the end of the decade!
With this increase in smartphone use comes a growing demand for mobile internet. Just last November 2016, mobile Internet use overtook desktop Internet use for the first time in history. This trend is expected to continue as long as there is sustained improvement and innovation in mobile technology.
Because of this, more and more businesses are building mobile infrastructure such as mobile apps, accelerated mobile pages, and mobile-responsive web design. The potential is encouraging. Business Insider predicts that m-commerce (mobile e-commerce) will reach $284 billion or 45% of the total US e-commerce market by 2020.
Business owners the world over are looking to m-commerce to drive future sales and reduce advertising and transaction costs. If you’re running a website for a brand or business, mobile is the way to go.
Here are 5 Ways To Improve Your Site’s Mobile Performance.
1. Accelerated Mobile Pages
More than half of US consumers would abandon a purchase if a website fails to load in three-seconds. Moreover, every one-second delay results in a 16% decrease in customer satisfaction.
Speed is one of the most important factors for consumers online. Accelerated Mobile Pages or AMPs improve your website’s performance on mobile devices. AMPs work in such a way that all your images, plugins, content, and code are optimized for rapid delivery across a variety of mobile platforms.
2. Responsive Web Design
Google recently announced that it would be adding mobile-friendliness as part of its search ranking criteria. Businesses looking to improve their SERP rankings should look to Responsive Web Design to boost SEO performance and gain more leads.
Responsive Web Design is basically web programming that can “respond to the user’s behavior and environment based on screen size, platform and orientation” (Smashing Magazine). It allows your site’s performance to stay consistent whether your customer is on a desktop, laptop, or mobile device.
Not sure about your site’s mobile performance? Test coverage tools can tell you exactly where and how you can improve the way your site responds to mobile devices.
3. Plugin Runthrough
Having too many plugins can slow down your site. Trim your plugins and extensions down to the essentials to improve your site’s loading speed. To find out which plugins slow you down, do a plugin runthrough across all your pages. This helps you identify which plugins you should keep and which ones you should axe.
4. Mobile Content Before Ads
No customer likes to be assaulted with annoying pop-ups and irrelevant ads. Moreover, US customers agree that unnecessary popups are the #1 reason they choose to block a website. Ditch the interstitials and pop-ups and use banner ads instead. Doing this allows you to drive more traffic to your site and increase your conversion.
Mobile optimization is a tricky, multifaceted process. To keep things simple, test your site using automation tools and other online software. The best time to improve your mobile performance was yesterday, the second-best time is today. What are you waiting for? Get your website mobile-ready today!