8 Great Tips for Working with Website Designers
Every business has a need for the assistance of a website designer at one time or another. From company logos and website design to brochures and business cards, there are numerous items that businesses need, and those items can usually benefit from the assistance of a website designer. These marketing materials are important to the success of your business and need to be effective. There are a number things that everyone who works with a website designer should know in order to get the most out of the experience. Here are some tips to keep in mind when working with a website designer:
1. Establish realistic time frames
It’s important to realize that designing professional items takes time. It’s not something that can be done at the drop of a hat. From the start, there needs to be open communication about when things are needed (e.g., first draft through the print-ready piece), but those deadlines also need to be realistic if they are to be met.
2. Show what you like
You may have an idea in mind about the type of website work that you like. Examples of these styles are always welcome by the website designer. This helps the person get started in the right direction. If you see a website design that you like, be sure to keep a copy of it. You never know when you may need to use it as an example. The website designer will still come up with unique designs, but they will at least have a reference point regarding the styles you prefer.
3. There will be drafts
The first piece that is turned in to you is considered the first draft. Keep in mind that it’s a starting point. This is the time to work with the website designer to let them know specifically what you do and don’t like. They will take it from there as they work on a second draft.
4. Get specific
Try to avoid making generalized directional and feedback statements such as “make it exciting.” That doesn’t do much to let the designer know which direction you want to take the piece in. Try to give feedback that is more specific in regard to what you really want to see.
5. Consider the five components
Website designers work on five main components in every piece of work: color, font, layout, images, and the overall aesthetic look. Try to provide feedback for each of these areas so that the designer can develop them in a way that is to your liking. And again, try to avoid general “I don’t like that” feedback. Rather, be specific about what you want, such as “I’d prefer a brighter background color.”
6. Be flexible
You hired a website designer to do the job. The best thing you can do is to give that person some space to use their skills and creativity. You may well love what they create when you do this. The worst approach is for you start to micromanage everything. When that happens, the designer is slowly excluded from the creative process, and may even give up entirely. If you feel yourself getting too involved in micromanaging the changes, it is time to take a step back, try to clarify the vision, and then give the designer space in which to work.
7. Ask questions
If you have questions about the design process, don’t be afraid to ask. This goes for the process, as well as the design itself. If something in the design confuses you, there is a chance it will confuse your intended audience, too, so seek clarification.
8. Know when to stop
Forget about being obsessed with the piece and going back and forth on endless rounds of changes. Have some trust in the website designer you chose to work with, and be done with it.
Working with a website designer is a collaborative effort, and there is a process. When you keep the above tips in mind, you will have a better understanding of the process, you will be more realistic and patient, and the communication between you and the website designer of your choice will be improved. As a result, you will achieve a more successful outcome for your project. Knowing what makes a great website can also be very valuable when working with a web designer. This is a great reference article: A Website Designers 11 Essentials for a Successful Website.