8 Things To Be Careful On When Writing Google Friendly Website Content
The art of pleasing Google is a beautiful dance that takes a little bit of practice and a lot of knowledge. There is no easy way to get this done, no quick fix that’s going to take your website from zero to Google superstar. But, by following these strategic moves, you can help boost your chances of landing at the top of Google’s highest rankings.
What you must never forget is your reader. In the end, they are the people you are working towards pleasing, so providing them with what they want and meeting their needs is always the utmost importance. Don’t make your entire focus solely on Google.
But, when you do need to improve your standings with this search engine, take these things into account during the content creation process:
1. Don’t duplicate content
It worked for someone else, so it’ll work for you, right? Wrong! Google hates seeing things copied and pasted from one site to the next, and it could land you on their roster of blacklisted websites. What they want to see is original, informative, valuable information – and, not surprisingly, that’s what readers want to see too. Plagiarism is a serious offence, and one that you definitely don’t want to be accused of. If you’re a little stuck on figuring out exactly what plagiarism is, and the different types you may even unknowingly be doing, the resources at Australian Help and Academized can guide you in the right direction.
2. Make an effective keywords list
Of course, everyone knows that keywords are the key to Google success – but how exactly can you maximize the potential that keywords can unlock? The basic equation is that you have to use the right keywords in the right amount. The Free Keyword Tool from WordStream can help you save time and money in determining the most effective keywords you should be using. You can take a lot of the guesswork and trial and error out of your PPC efforts.
And, no matter what keywords you determine will be your most successful, ensure you’re using them in the right amount with this Keyword Density Checker. Aim to hit a density of between 2-3%, for best results.
3. Use lists throughout your content
Longwinded pages of text are difficult for readers to get through, and don’t make Google happy to see. Figuring out a way to present your information so Google and your audience is happy can sometimes be tricky. For your readers, hook them right away with the best information you’ve got. And, keep them interested in your content by breaking up your work with subheadings, lists and other items to make it easier to digest. It’ll make your information easier to navigate for the readers, which also makes Google very happy.
Google loves to see lists, whether they’re numbered lists, bulleted or best of’s. When you can make your content focused on this, it’ll definitely be a plus in Google’s books.
4. Update content regularly
Don’t let your content go stale. Google loves to see regularly updated content, and readers will keep coming back for more if they know you’ll always have something new for them to see. Content creation can take up an enormous amount of time, and can divert your attention from other areas of your business. If you’re finding it difficult to get it all done, a professional writing service like EssayRoo can get the job done for you. When you request help from them, they’ll pair up your project with a writer who’s proficient in that area.
5. Use a combination of text, images and video
Not only will adding images and videos into your content make it more interesting for your readers, but it’ll also boost your search engine rankings. Optimize everything you’re using by tagging your images with relevant keywords. If you want to ensure you’re making the most of your images, the On-Page SEO Optimization Tool can help you see your webpage through the eyes of a search engine spider. When you have this perspective, you can see what’s working, what needs fixing, and what is totally irrelevant.
6. Proofread everything
Mistakes can be embarrassing, especially when you’re trying to establish yourself as a knowledgeable and credible resource. Having errors throughout your work reflects poorly on your business overall, and can negatively impact how your readers and Google see you.
You can quickly check your grammar online using Slick Write, which is a free and powerful program that’ll help pick out the mistakes throughout your content. Or, if you’d prefer to edit while you work, ProWritingAid can be downloaded and used right in your word processor to search out and find any errors.
Of course, a real person doing the proofreading is always the best option, and UK Writings can provide you with a professional proofreader to find and fix mistakes the automated checkers could miss. No matter what avenue you ultimately choose, proofreading your work is a step that cannot be skipped.
7. Provide content with value
You’ve created original content, which is great, but is it something that your readers will value? Google is not satisfied with simply seeing new stuff posted – it’s got to bring value to your readers for Google to take notice. So, try to take a new spin on something or see if from a different perspective, if you’re not able to provide completely new information on the topic.
If you’re having trouble coming up with creative and original ideas for content, the writing team at Boom Essays can inject some inspiration into your website. Each writer is a professional in their field, so they can give you content filled with different ideas that are completely relevant to your subject.
Readers and Google alike love to see references linked to other resources. It gives your readers great additional information and shows that you’re interested in providing them with what’s valuable to them. Be sure to properly reference your resources, with the help of Cite It In.
8. Make your content shareable
People love sharing content that they find interesting, informative or they think others will get value from. Don’t let your content be trapped within the confines of your website – make it easily sharable through email, social media and other methods. Adding in share buttons makes it simple and quick for anyone to click and share. Also, keep in mind the attention span of your readers when creating content that you want them to share. Not only will your readers lose interest if it’s too long and text-heavy, but they’re unlikely to share something that isn’t concise and easy to read. Easy Word Count can help you stay on track with the length of your content.
When you’re creating content for your website, it’s vital to appeal to those things that make Google happy and will boost your rankings. But, you’ve also got to find a balance between making Google happy and giving your readers what they want. Do this and you’ll find your optimal opportunity for success.