9 SEO Tips That Will Improve Your Web Design

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Web design and SEO go hand-in-hand. You can’t have one of them without the other if you want your website to perform well. If a website isn’t optimized for search engines, it makes it a lot more difficult for people to find it. While web designers might not be in control of all things SEO, it is something to think about when you’re designing a website. SEO needs to be built into the site if you want to find success. Understanding some key rules for SEO can help you to make the right web design choices and improve your overall web design.

1. Optimize Images for SEO

Websites need to be visual if you want them to be appealing to visitors. However, search engines aren’t able to see your images. They need text that they can read. And it’s not just search engines, but also people who use screen readers who need information about what images are on the page. That’s why it’s important to make smart use of image alt descriptions. These tell both search engines and screen readers what the images are. It helps search engines to determine the relevance of the page, and it allows blind and visually-impaired people to understand the page better too.

2. User-friendly Navigation

It’s important to get the navigation on your site right if you want it to work for SEO purposes. If you’re using Flash, you need to make sure that you know how to make Flash objects accessible and web-crawler-friendly. If you want to make your navigation better for search engines, you can use CSS and JavaScript without making your site less suitable for search engines. As well as making your site better for search engines, it will also make it more user-friendly and generally improve the overall design of your site.

3. Responsive Design

The use of mobile devices has grown significantly, and people now use devices with screens of all different sizes. They also use different browsers and different methods of interacting with websites, including touch screens, mice, and keyboards. Responsive design ensures that your website is functional on any device. Search engines like Google now prioritize mobile-friendly websites, so make sure your site design is responsive. A separate mobile site doesn’t really do the same job. Responsive design is the better choice for a modern website. It gives you just one URL for your site instead of having to manage two separate websites.

4. Create an XML Sitemap

You can use an XML sitemap to make it easier for search engine crawlers to see what’s on your website. After creating an XML sitemap, you can make sure that it’s SEO friendly and that your website is up to date. A sitemap makes your site more visible for search engines and it also makes the navigation of your site more user-friendly. Additionally, it will inform search engine crawlers about any changes to your site so that they can be indexed immediately. You can use a sitemap generator to create your sitemap or you can do it manually.

5. Structure Content for Search Engines

When structuring content on the page, you need to keep search engines in mind. It’s important to use headings and paragraphs so that the content can be read by search engines. Using links is another important thing that you need to do on the page to help make your website optimized for search engines. There can be a lot of technical things to do behind the scenes, but it’s also important to pay attention to what you need to do on the page. If you don’t have much content, you should add more if you want your site to perform well in search results.

6. Choose Search-Friendly URLs

Creating URLs that are suitable for search engines can also improve your web design. You should be thinking about how to make your URLs easier to crawl if you want them to be search engine friendly. You should focus on creating URLs that are simple and describe the content on the page. It can also be a good place to put your main keywords for the page if it makes sense. If you’re using a content management system, be aware of pages being automatically assigned random URLs. You should be able to change your URL for each page and set it to what you prefer.

7. Block Pages You Don’t Want to Be Indexed

Not all web content needs to show up in search engines. There may be pages that you don’t want to index, such as those that don’t add any value to your content. You can prevent these pages from being visible to search engines by using a robots.txt file. If you have a part of your site that you use for testing, it’s a good idea to password-protect it so that no one else can access it.

8. Keep Your Content Updated

Up-to-date content is a must for any website. Websites that are regularly updated with new content are viewed favorably by search engines. Publishing new pages and updating the content on existing pages shows that the site is being maintained and has current information on it. It will help it to perform better than a site that hasn’t been updated in a long time. WebX360 can help you to maintain your site and keep your content up to date.

9. Use Unique Metadata

Metadata helps to tell search engines what’s on a page. For each page, the titles, descriptions, and keywords should be different so that search engines can differentiate between them. When you use unique metadata for each page, it helps search engines to understand how the website is structured and what can be found on each page. If you use a placeholder when designing the site, make sure to replace it before going live.

Your web design can be greatly improved using SEO. If you follow these SEO tips, you can immediately make the design of your site better for both search engines and users.

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