Best WordPress Plugins for Digital Marketing in 2017
Digital marketing has evolved a lot since its inception. With the invention of new technologies, tools, and platforms it becomes more and more sophisticated to launch and promote a product or a service using digital channels. On the other hand, however, with every technology invention, there also come new ways and tools that we can use to get the most results.
If you’re using WordPress for your marketing activities, you probably know how contributing it can be to your efforts. It’s extremely flexible, user-friendly and has all the bells and whistles to help you launch a perfect marketing campaign and get the word out of your business. There is a bunch of top-notch plugins available for marketers that will help to launch, organize, track and control your marketing campaigns. They are also good time savers, so you’ll save a great deal of time along the way. Here you have some of them. 12 WordPress plugins widely used by marketing experts, marketing agencies, big name companies, and bloggers. Feel free to take your pick from the list and get ahead of your competitors.
WordPress MailChimp WD plugin seamlessly integrates with MailChimp service and lets you take full control of your mailing lists, subscription forms, and submissions directly from your site dashboard. It features an advanced form editor, which lets you create fully customizable subscription forms and place them anywhere on your site. The plugin comes with top bar, scroll box, popup and embedded form display options and allows you to customize form header with custom text, image, and animation. You can add custom fields to the forms, such as PayPal payment, file upload, survey tools, check boxes, etc, and use its conditional fields feature to show or hide form fields based on user selections. The plugin features advanced mailing options and is super user-friendly.
If you want to get the most results from your marketing campaign, tracking and analyzing the process is essential. Google Analytics WD is a feature-packed data reporting plugin that you can use to get reports on your site performance, user behavior, traffic sources and much more. The plugin comes with a number of built-in reports and allows you to set custom reports on the metrics and dimensions Google Analytics doesn’t automatically track. Also, it allows you to set and manage goals, which is a great way to track targeted activities, which your visitors accomplish on your site. The plugin is fully customizable and comes with advanced filtering and data exclusion features, as well as alerts and Pushover notifications. Reports are responsive and are possible to email or export to PDF or CSV formats.
CoSchedule is an advanced editorial calendar for content marketing, allowing you to organize your workflow, automate your social sharings, and be always in touch with your team members. You can easily plan your blog posts, create any type of content, such as emails, webinars, eBooks, and share tasks and resources with your team. It allows you to assign color labels to your tasks so that you know which ones have an approaching deadline. With CoSchedule you can monitor your social shares, and let it intelligently promote your content at the time your audience is most active on social media. It perfectly integrates with other widely used tools, such as Google docs and Evernote, Headline analyzer, Google Analytics, and more.
OptinMonster is a lead generation plugin, which allows you to grow your email list and get more subscribers for your website. With its help, you can create high converting responsive popups and other types of opt-in forms, such as floating bars, trigger boxes, sidebar forms, and much more. Its powerful form builder allows you to fully customize the forms and maximize your conversions. The plugin features advanced page level targeting and behavior personalization functionalities, which allows you to display unique content and campaigns based on your visitor’s locations and interactions. You can also A/B test the form content, headers, text, fonts, etc. OptinMonster comes with conversion analytics and gives you stats that you can use to improve your marketing strategy.
If you want you to site content to get shared across various popular social networks in a custom way, Social Warfare can be a perfect pick for you. It comes with a fully customizable share buttons which you can place anywhere on your site, with the possibility to have floating social bars. The plugin supports share counts to let you know how many times your content has been shared. Also, it features a popular posts widget, where you can display some of your most shared posts.
Reviews are important for customers. WP Review is fully customizable, lightweight, and easy to use the plugin, allowing you to display your product reviews. It comes with stars, percentage, and point rating systems, and supports Google rich snippets. You can change the position, colors, and design of the review tables, and customize them in terms fields show or mark as required. If you want more design and styling options, you can add additional CSS lines. Reviews are displayed to the visitors in a comprehensive way.
WordFence is all you’ll need to secure your website. It features a powerful web application firewall and doesn’t let you get hacked. It comes with advanced blocking features, login security monitoring, security scanning, and many other to make sure your website and data are safe out there. You can see all your site traffic in real time, including logins and logouts, to enhance your situational awareness. It scans your site core files, plugins and themes to check their integrity, as well as scans for malware, any suspicious code, or other security issues.
SumoMe provides you with the tools you’ll need to grow your email list, share your articles and track your site’s stats. It features an advanced list builder that you can use to create popups for email subscriptions. Its scroll box functionality will let you display scrolling email collection box to your visitors and maximize the number of the subscribers you can get. Other of tools that SumoMe comes with are welcome mat, text highlighter, image share, heat maps, etc. It integrates with a number of newsletter subscription services and is super fast.
Digital marketing and SEO go hand in hand. And when we speak about SEO Yoast is the best option one can go with. It helps you write better keyword rich content and makes sure your posts have relevant titles, meta description, and your images contain alt tags and description. It also comes with a content analysis tool, that check your content for readability, the presence of links and images, the density of the used words, etc. The plugin features an intuitive snippet preview option, which lets you see how your posts and pages will look like in search results.
JetPack comes with a bunch of tools to keep your site secure, drive more traffic to it and help you engage your visitors. It features social sharing, related posts, search engine optimization functionality, and advertising program which included AdSense, Amazon, Facebook Ads and a lot more. It also helps you beautifully display your media content with carousels, slideshows, galleries, and with extra sidebar widgets that it comes with. JetPack allows you to create a connection with your visitors with email subscriptions, contact forms, and comment login with various social networks, such as Facebook, Twitter, Google.
Here are some of the most widely used WordPress plugins for digital marketing. They are all well coded, lightweight, easy to use and come packed with an extensive functionality that you can use to take your marketing efforts to the next level. What other plugins do you have in mind that I missed out? Feel free to suggest them and share your experience with me and other readers. Thank you for reading.