CasinoGuardian’s Theme: Example of Innovative Design
The gambling affiliate industry is becoming more and more competitive with each passing year. New affiliates are popping up like wild mushrooms after rain all the time, making it difficult for newcomers to carve a niche for themselves in this sector. One way to boost your odds of becoming a successful affiliate is to put together a properly designed website.
It should combine several key elements into one – high informative value, interactive content, visual appeal, and easy navigation. CasinoGuardian.co.uk is one good example that brings together these four essential qualities. Here are some of the main qualities that distinguish CasinoGuardian’s theme from similar websites that offer gambling-related content.
The Homepage Is Well Put Together
The homepage is the starting point to visitors’ browsing experience at any website, so it is of crucial importance to organize yours properly. CasinoGuardian’s homepage serves as the perfect example of a properly put-together homepage. It features an instantly recognizable logo on top with the four card suits in the background. This is a nice touch since it gives visitors an idea of what the website is all about right from the get-go.
Below, we have tabs for all categories featured on the website. This facilitates navigation, making it easy for visitors to find the information they are looking for. CasinoGuardian is not your ordinary gambling-related website, either. It serves a two-fold purpose.
On one hand, it provides readers with unbiased information about different gambling operators, on the other, it gives them a glance at the latest happenings from the gambling industry. All the news, industry reports, gaming guides, and casino reviews are easily accessible from the homepage.
Original Website Template
When you first decide to join the affiliate industry, you should consider investing some time into creating an original template. You can easily use one of the default-free templates in WordPress, for instance, but their generic look is unlikely to make a lasting impression on your website’s visitors.
Finding a professional gambling-inspired theme like the one used by CasinoGuardian will boost your chances of getting higher traffic conversions. With that said, you should also strive to go for a sharp and clean design. Any unnecessary clutter is more likely to drive users away rather than retain them on your website.
Additionally, you can consider adding special plug-ins that could further improve the performance of your website. The bottom line is you are looking for a unique template that caters specifically to the needs of your targeted user-base or online gambling fans in this case. This is precisely what CasinoGuardian has achieved with its bespoke design.
Improved Interaction and Engagement
After you find a template that fits your website’s unique character and purpose, you should consider how to improve interaction and make it more engaging for visitors. Similar to CasinoGuardian, you can add more language options to make the content accessible for readers from different target markets. It all depends on who your website is intended for.
Another way to improve interaction is by incorporating videos and charts. For example, you can structure the key elements of your written content into concise charts or embed links to related videos on YouTube. Adding free-to-play demo versions of the casino games you review will also make the users’ stay at your website more engaging.
In turn, this will result in better ranking and improved traffic for your affiliate website. The final important lesson new website creators can learn from CasinoGuardian is to choose templates that adapt with ease to all devices, desktop, and mobile. This would improve your reach to different users and boost the traffic to your website.