Factors That Influence Your Webpage Conversion Rates
Generating leads and sales on your website is the ultimate proof of success for an online business. Knowing how to captivate your audience while motivating them to make a purchase is essential whether you are launching a new start-up or simply migrating a current business into the online eCommerce sphere. Understanding what factors influence your website’s overall conversion rates can help maximize your online reach while boosting the number of sales you are able to generate. With the right tips and tricks, drastically increase your webpage’s conversion rates without missing out on potential opportunities to expand your online appeal.
Understanding Your Target Audience
Understanding your target audience is the first step to take when you want to increase your website’s conversion rates. Consider the age range, gender, location, and even various interests or hobbies of your ideal consumer before developing your website’s layout or adding content in the form of pages or blog posts to your site. When you are unsure of who you are targeting, it becomes increasingly difficult to achieve the payout you are seeking with the ad campaigns you launch.
A website’s loading speed plays a major role in the overall ability to generate leads and drive sales. When a user attempts to access a website that does not load immediately, they are much more likely to seek an alternative source for the content, information, or products they are interested in.
Before choosing a web host for your website, research various services and compare the uptime reliability percentage of each. Avoid selecting a web host that does not promote uptime reliability greater than 95%. Today’s top web hosts often boast a 99.9% uptime reliability percentage. Test your website’s loading speed before going live to ensure it does cause freaking timeouts. Timing out can lead to missed opportunities to appeal to new potential followers and customers.
Responsive and Mobile-Friendly Layout
Web design has transformed greatly since the beginning of the internet. With the advent of smartphone technology, tablets, and other mobile devices, it is now more important than ever to implement a responsive and mobile-friendly layout into your own website, especially when selling products or services. Because most individuals browse online using their mobile phones or tablet devices, responsive and mobile-friendly design is essential to avoid alienating an entire audience of prospective customers.
When a website is not formatted with responsive design, mobile and tablet users may have difficulty loading and navigating it, causing them to seek an alternative website for the content, services, or products they are seeking. Improperly developed websites are less likely to properly load, showcase the navigation bar, and resize images to fit a user’s screen (regardless of their preferred device). Ensure your website is mobile-friendly and responsive by utilizing both online tools and resources along with traditional user testing before launching your website and going live. A website that is fully-functional and responsive/mobile-friendly is much more likely to retain users, helping to generate leads and ultimately, more revenue.
Branding and Design
The branding and design of your website are extremely important factors to keep in mind when building a new site and working towards the increase of your website’s conversion rates. As a business owner, you only have one opportunity to make a first and lasting impression on your visitors and prospective customers. With users seeing hundreds, if not thousands of advertisements and marketing campaigns daily, they have become familiar with both modern and outdated design (even those who are not experts in the field).
Implementing professional branding and a website design that is relevant to your business and brand is imperative to maximize your online reach and potential. When a user visits a website and is impressed by the logo, color scheme, and design, it is much easier for them to place their trust in the website and products, services, or content it promotes. Websites that are outdated, blurry, or simply unappealing are much less likely to have a high conversion rate, even if you offer a product or service that is useful and of high-quality. Because of the overwhelming number of vendors and content sources available within a few seconds of browsing online, making a great first impression is necessary to outperform your competition and to solidify your brand’s place in any market or industry.
Professional Photography and Imagery
In addition to modern website design, professional photography and imagery are also essential to increase your website’s conversion rates. Use professional photography to showcase your products along with graphics, animations, and illustrations that best represent your business and brand. Hire a professional photographer to capture your products or utilize an online stock photography website to seek out graphics and photos that blend with your website’s layout and theme.
Use a CMS
Using a CMS (Content Management Solution) such as WordPress, Drupal, or Joomla, can significantly increase your webpage’s conversion rates with proper integration. CMS solutions provide easy access to various areas of your website while also providing you with easy access to an administrative panel for quick and swift updates necessary for your site within seconds. CMS solutions are optimized to boost your website’s SEO while also providing thousands of both free and paid plugins to share content, build sitemaps, and even increase the overall loading speed of your webpage.
Social sharing has become extremely commonplace for both personal and commercial websites. Implementing social sharing provides your visitors with the opportunity to quickly and efficiently share your website’s content, blog posts, and pages that directly link to your products. Not only is social sharing optimal to maximize your online reach, but it also helps with boosting your website’s SEO (search engine optimization) in search engines such as Google, DuckDuckGo, Yahoo!, and Bing. Social sharing buttons can be implemented into a website using third-party tools and services or by integrating a plugin with the use of a CMS (Content Management System) such as WordPress, Drupal, or Joomla.
Whether you are running a startup on your own or expanding an existing business online, customer service is paramount when it comes to making a great first impression and increasing online conversion rates. Provide your users with customer service by offering a live chatbot, a support ticket system, and easily accessible contact information which includes support email addresses and direct telephone numbers. The more customer support you promote whenever a new visitor accesses your website, the easier it is to gain and build trust with those who have a genuine interest in learning more about your products or making a purchase.
Ensuring your website has an easy checkout section is vital when selling products using an eCommerce platform. An easy checkout does not only mean a visible shopping cart icon, but various payment options and the ability for a user to make a purchase as a guest without registering an official account on your website. Before launching your website live, be sure to test it using mobile devices to verify that your checkout areas are clearly visible to all users.
When selling a product online, consider eliminating shipping costs to drive more sales and to result in higher conversion rates for your website. Rather than requiring an additional shipping cost for your users, consider increasing the cost of your products instead. Offering free shipping is a great way to motivate users to make a purchase from you as a provider rather than paying for shipping on top of the product’s original cost elsewhere.
Attractive and Meaningful CTAs
Utilizing effective CTAs (Calls-to-Action) help to drastically increase a website’s conversion rate. Insert a CTA into each individual page on your website, including your homepage and throughout the checkout process of your site. Use A/B testing to learn more about effective messaging and which type of wording converts to more sales and registered shoppers on your website. A/B testing is extremely useful to gain a better understanding of how your target audience responds to promotions and the language you use to promote your products, services, and content.
SEO, or search engine optimization, is necessary for any type of website, whether it is for personal or commercial use. Improving your website’s SEO is possible by conducting thorough keyword and phrase research using online tools such as Google Trends. A website that is fully optimized is more likely to appear within the first page of search results within search engines such as Google, DuckDuckGo, Yahoo!, and Bing. The more familiar you become with keywords and phrases users search for to find your website, the easier it is to appeal to them using targeted and relevant content. Craft content and in-depth articles that resonate with your audience and provide answers to their questions to boost your website’s SEO while helping your business and brand to stand out from your online competition.
Implementing a newsletter subscription button and bar is highly recommended for your website, especially when you want to increase sales and your site’s overall conversion rate. Newsletter subscriptions provide you with contact information of users who are genuinely interested in your business and brand. Use your collected emails to craft unique, interesting, and useful newsletters to maintain the interest of your loyal followers and dedicated fans.
Remarketing and retargeting strategies come in handy once you have collected user information and want to bring them back to your website repeatedly. Use remarketing and retargeting strategies with your current newsletter subscription list, the emails you have collected from registered users on your website, and even social media platforms such as Facebook Ads. Remarketing and retargeting strategies allow you the opportunity to better optimize each campaign you launch to target individuals based on their past behavior on your website and the pages they have navigated for optimal results.
While boosting a website’s conversion rate is not always possible overnight, it is doable with the proper tweaks and updates designed to drive traffic and sales. When you want to ensure your online presence is attractive, trustworthy, and ready for sales, consider working with professionals such as ppcpro.com.au to create a working plan of action that is best for you and your official website.