How to Record and Produce Excellent Video Content for Blogs
Want to produce video content that you can publish on your blog, but worried that you don’t have the skills for it?
While it is true that video production does require quite a bit of skill and experience, you’d be surprised how much of a difference it can make if you know the basics. In fact, you’ll be able to record and produce some excellent video content that can act as linkbait and benefit your blog in numerous ways.
Start By Planning the Video
Every good piece of video content begins with a solid plan – and it is a step that you definitely don’t want to skip.
While there are lots of areas involved in planning a video production, some of the more important ones are:
- Write a detailed script that describes the visuals and voiceover of each shot.
- Decide on the locations where you’re going to shoot.
- Create a shoot list of all the video footage that needs to be recorded.
- Map out the required logistics in terms of acting talent, equipment, and so on.
- Estimate the budget that you’ll need to shoot it all.
Get the Lighting Down Right
Proper lighting can really transform your video, improve its quality, and make it look much more professional. That is why it is important that you focus on it, and make sure it is done right.
If possible you should opt for a three-point lighting set up that comprises of a key light placed at to the right of the subject, a fill light that opposes it to the left of the subject, and a backlight placed behind the subject.
All the lights that you use should be soft and diffused, and together they will help evenly illuminate the subject. It may take some experimentation to get the set up right, but it will be worth the time you put into it.
Record High-Quality Audio
Another important area that will impact the quality of your video content is the quality of the audio that you’re able to record. The only exception to this is if you aren’t going to use the recorded audio, and plan on replacing it entirely with background music.
To ensure you’re able to record good audio, you should:
- Invest in good microphones that are able to record better audio. The built-in microphones on most video cameras won’t suffice.
- Choose the right types of microphones depending on the audio you need to record. For example, a shotgun microphone can record audio from a specific area, while a lavalier microphone that clips on can be good for recording a person’s voice.
- Minimize background noise from various sources as much as you can. Some of it may come from electrical equipment (fans, refrigerators, etc.) while others may be environmental.
Make no mistake there are lots of other steps involved in good audio production, but the methods listed above should be a good start.
Capture Videos with High Resolution and Frame Rates
Ideally, the videos that you record should be in a high resolution and frame rate. That will ensure that their definition is good and they look smooth.
Most video cameras nowadays are able to record videos in Full HD (1080p) and an increasing number can even record in 4K. At the same time recording at a frame rate of at least 30 should not be too difficult either.
While the resolution and frame rate of the video is by no means a guarantee of their quality – they will play an important part.
Use the Rule of Thirds to Frame Each Shot
One way to make the shots in your video stand out more and look more visually appealing is to ensure they have good composition. An easy way to do that is by using the rule of thirds.
To apply the rule of thirds you should enable the grid on your video camera – which will overlay a 3×3 grid over its display. Based on that grid and its intersection points you can line up the subject and other elements in the shot and produce a more balanced composition.
Technically it is possible to improve the composition after the fact (i.e. during post-production) by cropping it. However your options will be more limited at that stage, and it may affect the video quality.
That being said if you want to learn how to crop a video, this tutorial is a good place to start.
Try to Avoid Jarring Cuts
Most video content requires multiple clips of footage to be joined together to create the final product. That is what is known as cutting the video together, and there are some types of cuts that are more jarring than others.
Ideally, you should try to avoid cuts that are too jarring, and try to make the transitions between clips as smooth as possible. If you do your video will flow a lot better, and viewers will be less distracted by the transitions.
In particular, you should make it a point to avoid using jump cuts that transition to a later point in the same shot directly. The fact that the subject and other elements will suddenly jump to different positions can be very jarring for viewers.
Aside from that, it can help to hide or soften transitions using movement – which is a technique that the cut on action and match cuts both uses.
If you take all of the steps listed above, you should find that the videos you’re able to record and produce the look, sound, and feel more impressive. Although there will undoubtedly still be room for improvement, you should be able to come up with some excellent content for your blog.
As you can see producing excellent video content doesn’t really require expensive equipment. Instead what is far more important is that you cover all your bases and make sure that you carefully handle both the recording and post-production as best as you can.