What Are the Best Ways to Market Your Website in 2020? 6 Marketing Strategies that Work
You may be passionate about your business eagerly spreading your enthusiasm to friends, family, and the rest of the world. Think it’s enough? Not that really. Now, your task is to get your venture in front of the right people. What is the best way to do it? Indeed, with the help of a website.
Your competitors have already built good, strong businesses. And if you want to stand tall against them, market your business online. What is the best way to do that in 2020? A website that is compelling to you will be compelling to others. You can’t expect people to take action if your site doesn’t ‘ask’. Think about it.
No matter how great is your enterprise, there are multiple ways to market your website. To brighten up your search, here is the list of tried and proven ways to promote your business online.
Where to Start Marketing My Business Online
Once your website is up and running, make no mistake thinking that set-and-forget kind of deal is done. Quite the contrary. That’s where you can get creative and make your workflow better. With an ultimate digital marketing bundle, you can promote your enterprise even more successful.
Marketing Strategies that Work
So, take the time to scroll through the collection of impressive marketing instruments that allow you to get more effective. Fonts, animated banners, icons, landing page templates, illustrations, no matter what tools you might need, make sure you’ll find it there. All in all, the $99 price seems like the affordable and best way to promote a new business in 2020 in exchange for more sales and visitors’ engagement.
#1 Email Marketing is Stable
Let’s face it, email is imperfect. Yet, it has a strong advantage – it’s still stable compared to other digital marketing tactics. All in all, a staggering 91 percent of online consumers visit their email inbox daily.
The only major change that has happened to this marketing channel recently is that more people can access it on their mobile devices. Even with tremendous followings on social media, the size of your email list matters. If it is not so diverse, one day you risk to wake up invisible. Confusing?
As time progresses, marketing tools will always change. Today, you could head the top of the Google search result page, but one algorithm change and your website jump to the tail end. With an email list, everything is much more interesting. Your email list is mobile, meaning that you can move it to any platform you need. Face some inconveniences with MailChimp? No problem, move it to AWeber. Your Facebook page doesn’t bring the same level of engagement? It’s your list, so bring it to LinkedIn. The same with Twitter, YouTube, and the like.
Personalize your email signup experience to get an opportunity to truly band yourself. Forge about generic ‘Join our mailing list’. That won’t cut anymore. Instead, give people a reason to join up. Think on your feet what you can offer – free shipping? Discounts in the store? We all like freebies, and your audience is no exception, too.
The best thing about email marketing is that it works no matter what industry you are in. The more data you have at your fingertips, the larger is your email list. And the last thing.
Quality over quantity
I won’t reinvent the wheel by saying that the attention span of the average Internet user is about that of a goldfish. So, imagine you write for goldfish and expect results. In fact, take advantage of the JetPopup plugin to catch even more attention to your offer.
#2 Set up a Google My Business Account
For business, being listed in Google My Business listing is one of the most effective ways to promote business on Google. One of the major reasons why to set up a business profile on Google My Business is it’s free. So, no more excuses at the moment. What’s your real-world benefit? Well, it’s your surefire way to go where your customers are and help them find your business right away.
To get you up to speed, Google has made its own survey which shows that 7 out of 10 people are satisfied with Google My Business results when they search for a particular service or product. In turn, 3 out of 5 people visit that website which they’ve found on Google. And that’s great.
Getting an instant ranking in Google is not all that easy, yet, there’s nothing impossible if you learn the rules of the game. Your goal is to stand stall against competitors, so no time to lose. And remember that’s not a one-time work but a steady one. If you plan to grow your business online and increase sales, get ready for hard work.
#3 Promote Your Brand on Social Media
Ready to position yourself as an authority, leader, and expert in your field? Great for you. Now it’s time to go social. We live in an age when consumers have the upper hand in today’s world. And you need to listen to them. The best thing is that with or without a big marketing budget, social media marketing works. It’s one of the decent effective techniques for digital marketing today. Personalize your network to get the word out there. To save time, make the best use of fully adaptable social media templates. Being different is a way to improve your website’s mobile engagement.
Today, people expect way more information from any business. More than ever before. Today, consumers expect more about educating rather than selling. And if your venture solves that issue, expect your business to grow.
If you have multiple social accounts, you know how unique each platform is. Once you get yourself deeper, you’ll learn the differences each of those make on the business. You can reach millions of people just by a click. Yet, here’s the trick. Forget about the same content on every platform. That’s the power of social media. 360-degree videos, chatbots, mobile apps are a good way to market your business on social media platforms. No matter what technological innovations you embrace, make them happy.
#4 Blogging and Business is a Match Made in Heaven
The last thing you want to end up with just another business that is behind the curve. Did you know that 70 percent of people would rather learn about a company through blog articles rather than by seeing an ad?
So, why is content marketing the best way to market your website? The reason for that is about telling a story. A story that connects with a consumer. Again, a story that can help build a relationship by sharing information that solves a pain point. That’s why 91 percent of B2B marketers use content marketing for marketing business.
If you’re just starting out, guest posting is just the way to go. Even though the average guest posts bring in only 50 visitors, bonuses can make people want to visit your website. Second, data-driven content is the way for your blog to stand out. Of course, it takes much more work than a list post, yet, the juice is worth the squeeze.
A blog that proves your authority on topics can transform you from the average company into a universal resource. Also, don’t shy away from commenting on your blogs. It can help rank your site on search engines faster. Understand the purpose of your blog and you’ll find the way to improve your bottom line. Still in doubt? Here’s some blogging statistic you need to know to promote your business in 2020.
#5 Understand the Priority of Mobile-Friendly and SEO Optimized Templates
Whether you already have a website or just planning to create one, a redesign is always the subject. Trends come and go, what is here today, gone tomorrow. So, you need to stay on top of that. As such, no matter what CMS platform your site is on, you can always migrate to any other platform you like. Say, if you are toes deep in the e-Commerce, Shopify might be the solution for you. By way of example, Apparelix could be just the ticket for clothing stores. Being extremely versatile, it gives you easy content editing ability that was hard to imagine recently.
No matter what read-made solution you’ll end up with, it’s always smart to make sure it’s mobile-friendly and optimized for SEO. With 3.8 million search queries on Google per minute, your website has no excuse not optimized for the search engine algorithm. When it comes to digital marketing for your business, responsive layout and SEO go hand in hand. The goal is to get your enterprise in front of your ideal client as fast as possible. No other ways to advertise your business would work without these two.
#6 Do Business Better than Your Competitors
Brighten up the new year wait with your website that promotes your product in the most effective way possible. Winter is not the time to put your dreams on the ice. Instead, it’s time for your dreams to come true. Indeed, no one can guarantee that any of the best ways to market your site will be winning ones. It’s a lot of work, trial, and error, and no one except you can do that. Anyway, if not you then who can?