Tips for getting those important website testimonials

If you want to attract new customers to your website, one of the best ways of doing so is to provide them with genuine testimonials to look at. It’s important to note that the emphasis should be on making sure that the testimonials are authentic. It’s usually really obvious if a testimonial is a work of fiction. Of course, if you want to use the real thing, you have to go about getting testimonials from customers in the best way.

You need to make sure that you put yourself in the best position to get the high-quality testimonials you are looking for. The aim of this article is to give you some advice about how you can make this happen.

Make sure you ask at the right time

There is little point in asking someone for a testimonial months after their last interaction with you. They will have moved on from the experience and will probably have little or no interest in sharing their thoughts. There is also a good chance that they may not actually be able to remember what happened, in detail.

If you receive verbal feedback, or a message, from a customer, expressing their satisfaction and thanks, you need to act straight away. You should ask for permission to use what they have said on your website. They are more likely to be agreeable at this point, and the testimonial is more likely to be comprehensive as the experience is still fresh.

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Using feedback to create effective testimonials

Not everyone automatically says thank you if they are happy with a product or service. Many people are more likely to supply you with information if they are prompted. This is why it makes sense to create a feedback form on your website. Obviously, you cannot just copy the contents of the form into a testimonials section, but if you find any comments you can use, all you have to do is ask for permission and then place them on the testimonials page. In order for this to work effectively you need to put plenty of thought into creating a feedback form, and carefully consider what you want to ask.

Setting up a Google alert

It’s possible that people will mention your business on other sites, or on their own blog. You need to know if this happens. One of the best ways of making sure you are aware is to set up a Google alert. Once you are aware of the comments being made, you just need to ask permission to include the on your website, as a testimonial.

For any business, one of the best ways of attracting new customers is to show them that previous customers were happy with a product or service. This is why it’s important to include a testimonials section or page as part of your web design. Hopefully, we have shown you some of the best ways to go about collecting the content that you need for this section or page.