Understanding The Process of Embedding Gravity Forms with MailChimp

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For those who run a website can understand how important is to have a contact form. Known to be a powerful content management system, WordPress provides various contact form plugins to help you connect with your visitors with ease. There are tons of contact form plugins available that allow us bridge the gap between us and our visitors.

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However, if you value your time and want to do something different, something more powerful with better functionality right outside the box then Gravity Forms might do the trick for you. Gravity Forms is one of the most dynamic contact form plugins available for those who want complete control over the form used to purchase their products. Designed for WordPress powered websites, it’s a fully-featured form plugin that is useful for a variety of purposes such as notification routing, lead capturing, inserting forms into pages and posts, when you need to accept payments and more. Its user-friendly drag and drop interface makes it easier to use as well.

Webmasters highly recommend to use this premium plugin, as it gives them a professional and smart way of handling their contact form and other marketing related needs. And the best part is, it

can also be conveniently integrated with many email campaign softwares through add-ons, and one of them is MailChimp.

For those who don’t know what MailChimp is let me explain you- it’s a web-based email marketing service that allows you create email newsletters, share them across social networking platforms, integrate with the services you are currently using, and track your data and related results.

Now let’s look at how MailChimp and Gravity Forms can together create wonders if you are building a collaborative website and want to create a strong marketing campaign.

In a typical email marketing scenario, you need to send newsletters or announcements regarding the upcoming events through your personal email. Email service providers such as Gmail, Outlook, and Hotmail, allow one person to send emails to just a couple of people at a time- not just a whole list of audience. That’s something different which can be achieved more effectively and efficiently when you embed Gravity Forms with MailChimp.

The integration of this kind will not only make easier for you to send bulk emails in bulk quantities but also provides you with a robust statistics to see how logically you are communicating with your target audience. It also helps in capturing data (such as email addresses and names), adding more subscribers, subscriber fields and so on from any of your Gravity forms.

As of now, you have gained a pretty good understanding of the basis of Gravity forms and MailChimp. You’ve also understood how their integration can streamline the whole process of email marketing. Now, let’s move on to the next section of our post wherein we will discuss about the process of integrating Gravity forms with MailChimp.

 

How to Embed Gravity Forms with MailChimp

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1. To set up MailChimp to work with Gravity Forms, first of all you need to have an account on MailChimp.

2. Once you have created the account, proceed to activate the add-on for Gravity forms so that integration can be done. Here, you need to purchase a business or developer license.

3. Next, install the MailChimp for Gravity plugin, go to “Plugins” in the WordPress dashboard and click on “Add New”. Type “Gravity Forms” in the search box and submit the same. After this, click on “install” for the main Gravity plugin and leave the task on WordPress for downloading and installing it automatically.

4. Once you are done with installing and adding the required license, go to the newly-added “Forms” option and select “Add-ons” to add the MailChimp plugin and start installling it.

5. Once the plugin has been installed, click on “Active Plugin” to complete the process.

 

Connecting to MailChimp

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6. To get started with MailChimp add-on, you are required to generate an API key from MailChimp. You can do it easily by navigating to the Account Settings and then Extras>API keys.

7. As the API key has been generated, you can go to the Gravity forms “Settings” and then the MailChimp section and enter the API you have generated in the last step.

8. In this step, you need to configure the MailChimp feed by selecting “Forms” in the MailChimp section and generating a feed. Here, you can select the MailChimp list which you want subscribers to be added to as soon as they subscribe. Also, you need to select the targeted form (in this case it’s Gravity Form).

9. Now, you are asked to assign appropriate fields that you want to link with the list on MailChimp. For example, if it’s an email subscribe, it should only be the email entered on Gravity Forms, which can further be added as an email within the MailChimp list.

That’s all you have to do to add Gravity forms and MailChimp. Hopefully, you enjoyed reading tutorial and will use it for the future reference.

 

Author Bio :

Sophia Phillips’s forte is WordPress and her work exists at the intersection of web development and technology blogging. Sophia is professionally associated with WordPress Web Development Company that has been taking huge strides in the web domain consistently.

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