What is a sticky menu, and how does it affect your conversions?
If you ever visited an online store, you probably saw a box at the top of the webpage saying “free shipping for purchases above $100” or a similar message. You also probably noticed how that box stays in the same place no matter how much you scroll down. Because this box “sticks” to the viewport and its’ position on the webpage is fixed, we call it a sticky element. This is just one example of clever use of a sticky element to communicate important information.
Sticky elements usually contain a valuable message or remind visitors of opportunities they can’t miss. In essence, you can make any element on the webpage sticky to be sure it always stays in the users’ sight and profit from it. However, if you are not familiar with the way sticky elements are made or why they can be useful, we explained their characteristics in detail.
What does it mean that an element is sticky?
One of the most useful positioning elements is popularly called sticky. It sticks or fixes an element to the browser viewport and stays there. That means even when you are scrolling, the element stays in the same position.
Except sticky, there are a few other position values that elements on a page can have. Depending on the type of position value, the element will behave differently. The position value can be static, relative, absolute, fixed, or, of course, sticky.
The sticky position value is placed somewhere between the relative value and fixed value. This means that the element will remain relative until it reaches the predetermined top, bottom, left, and right values. When it reaches that “threshold”, the element will get stuck and become fixed. However, if that threshold is lost, it will go back to being relative. In short, the state of the sticky element is determined by the scroll position of the browser.
Even though the sticky position value became a thing in the web developing world about eight years ago, it was not recognized enough by web browsers. For example, the most popular web browser, Google Chrome, did not provide support for sticky elements until four years ago. The support from Chrome came late in comparison with Safari, which backed it up eight years ago, in the very beginning of sticky elements use.
Due to this lack of cross-browser compatibility, web developers did not get too comfortable with using sticky elements on their websites. However, this trend is starting to change since sticky elements proved to be very useful in many areas.
What is a sticky menu?
The most logical and most common sticky element on a WordPress site is a sticky menu. It proved to be one of the most useful website features, especially considering the mass switch to smaller devices. When you create a sticky menu on your WordPress site, it constantly stays in the same place while the visitor is scrolling.
There are numerous different ways of designing this type of menu. The options vary from placing it on the top, planting it on one side, or situating it at the bottom of the page. You can get creative and make a menu that expands when a user hovers over it.
One other detail to be careful about is how much space the menu takes up. It shouldn’t be too big and take the attention from the website header. However, no matter which placement and size you choose for the menu, its’ main purpose is to provide visitors with easy website navigation and enhance their user experience.
How can sticky elements be useful?
Sticky content on a WordPress website can be anything from navigation buttons, basic company information, social media sharing buttons, and much more. Sticky elements present a very efficient design approach when they are done properly.
This way, you can make a more responsive website and make sure that elements such as ads or important links stay constant whilst users are interacting with the main content. Sticky elements on a WordPress site can take the most value from each visitor.
If they are done correctly, they can navigate the user through the website and influence them to take action. One of the most useful ways of employing sticky elements is creating sticky calls for action. Calls for action can lead webpage visitors to sign up for the newsletter, like or follow the webpage on different social media, or even buy products.
There are many examples of using sticky elements in an innovative way to boost conversions and user experience:
- Sticky sidebar provides visitors with the possibility to easily navigate and quickly switch between different pages on the website.
- Sticky chatbox can be useful to show users that they can count on non-stop support and have all of their questions answered right away.
- Sticky search box provides visitors with an easy way to research the website for the information they need.
- Sticky information box can be an efficient way of displaying your contact info without distracting the user.
- Sticky form can be helpful in the process of building an email list. This way, visitors can be encouraged to leave their email addresses and subscribe to your newsletter. This is especially useful on e-commerce websites because it helps with expanding the user base and targeting the audience more precisely.
- Sticky social media share buttons provide your visitors with an easy way to share content on their social media profiles. To constantly keep attracting traffic to your website, it is crucial to engage with social media platforms. This is also a great way to expand your audience reach. You can add social media buttons to your WordPress website that will perfectly fit with your design and work on devices of every size.
- You can even add sticky ads to your website, but be careful not to overdo it!
Sticky elements make the experience of browsing a website easier for users and let them easily find what they are looking for. Incorporating sticky elements into a WordPress theme increases user experience and engagement and optimizes conversion rates. This is why sticky elements have a significant influence on e-commerce.
Creating sticky elements is sometimes more complicated than installing a plugin and letting it take care of everything. In order to work properly, sticky elements often require a little bit of coding knowledge. However, if you are not an experienced web developer, there are some great options for you. One of the best tools for this is WP Sticky. With it, you can forget about all the coding problems and focus on the design of your sticky header.
This plugin is the ideal tool for creating sticky elements on your webpage. It comes in handy when you want to make a component stick quickly and efficiently. It is user-friendly and does not require any coding experience since all the elements can be picked out visually.
Depending on your needs and preferences, you can make any component on the page sticky, for example, a sticky header or a sticky menu. You can even adjust the position of each element, and its’ attributes such as z-index, opacity, scroll range, and space between the top of the page and the element. There is no limit on the number of sticky elements you can create.
Since sticky elements can be troubling on smaller gadgets, there is an option to disable them on certain devices with a different range of screen sizes. If needed, you can also add custom values for the preferred screen sizes. If you want to get creative, you can add effects to sticky elements, for example fading in or sliding up. WP Sticky plugin is compatible with all WordPress themes, plugins, and page builders, so you don’t have to worry about making it work.
The WP Sticky plugin even offers advanced options that can help you with dealing with various problems, such as old-fashioned WordPress themes, or bugs. You can check out the examples of pages created with WP Sticky on their webpage. The developers of this plugin offer full-time professional support and are there to help you with any problems you stumble upon or any questions that bother you.
The only thing your website is missing are sticky elements
Nowadays, if a website looks outdated, it gives the impression of being unprofessional and unreliable. Adding sticky elements to your WordPress site improves the responsiveness and leaves a modern-looking impression. Not only that sticky elements will boost your website development, but they will also pay off in higher conversion rates.
The main point of using sticky elements is that they stay fixed on a certain part of the webpage while the user scrolls up and down. However, in order to get exactly the user response you want, you need to design sticky elements with a precise purpose in mind. As we already know, they can be sidebars, chat boxes, search buttons, or banners on the top with discounts or free shipping, just to name a few. Sticky elements proved to be useful in many areas, namely in e-commerce.
To conclude, sticky content is crucial in making a website easy to navigate, attracting visitors, and making them stay.