10 Ways To Make Your Lead Generation Website Convert On The First Visit
“We’ll get them next time” is the rallying cry of sports teams after a loss, and it’s also what you might be saying when a visitor to your lead generation website doesn’t convert. While it’s true that you always have another chance to grab customers, what you might not know is that “next time” is a lot less likely to be successful than you think.
That’s the shocking truth we at Internet marketing agency Straight North uncovered after validating more than 350,000 inquiries — 84 percent of conversions occur on the first visit. With each subsequent visit, the chances that a visitor will convert drop significantly. Armed with that knowledge, it’s imperative that your lead generation website be engineered to drive conversions immediately. The following presentation outlines some things you can do to make your website convert on the first visit. Follow it, and you won’t have to worry about “next time.”
Brad Shorr has been featured on leading business sites including Forbes and Entrepreneur, and has more than 25 years of marketing and sales experience. He is currently Director of Content Strategy at Straight North, an Internet marketing agency that provides SEO and PPC services.