10 Website Mistakes That You Don’t Want to Make
Do you have a website for your business? You probably do! In today’s online world not having a site means leaving lots of money on the table. However, although you might have a website your site might not be performing as well as it should, nor might it be meeting the expectations of your visitors.
If it’s not, then you are going to lose sales, turn-off customers and find it hard to gain visibility in search engines. Thankfully, its easy to avoid this scenario by ensuring you don’t make these common website design mistakes.
Not Having a Contact Page – Or Having One That’s Buried
Have you ever wanted to contact the owner of a website but couldn’t find the contact page. I know it seems crazy. I mean a contact page is basic. However, many sites don’t have a contact page, or if they do it’s buried somewhere, and you have to spend an eternity digging around to find it.
Best practice for a contact page is to have it front and center in the main navigation menu. Don’t hide it away. If a customer has to work to find it, there is a good chance they will leave your site never to return.
No FAQ Page – No Business Site Should Be Without One
There are always common questions that customers need answering. These are the questions that come-up, time and time again such as questions about delivery times, returns, support hours, product specs, etc.
Compiling all these questions into an FAQ page is a great way to help your customer find the info they need. It also saves you hours on customer support resources. A good FAQ page can also help warm-up leads and drive sales. Like, your about page, your FAQs should be front and center, easy to find.
Lousy Navigation – Don’t Make Customers Work
There is nothing that makes me want to hit the back button more than a site with lousy navigation. There is just no excuse for it. If you make your customers have to work to find what they need chances are they will also hit the back button.
Ensure your site is structured in a logical way, use categories, drop-down menus, and breadcrumbs so customers can easily navigate your site.
Small Fonts – Can’t Read, I’m Gonna Leave
I often see fantastic sites. Well designed, excellent branding, modern looking, but impossible to read because the font size is tiny. If customers have to use a magnifying glass to read the content and information on your site, then you know what they are going to do. Yip, you got it, hit the back button and leave.
Baltazar Theme: Example of good typography
Small font size doesn’t just make for difficult reading, it also makes your content look less visually appealing. Your writing looks lost on the page, which can make your content seem cold and uninviting.
Mobile Friendly – For Search Engines & Visitors
Your website needs to mobile friendly to perform well in Google and other search engines. Also, considering that over 50% of web traffic is generated through mobile devices, it just makes sense.
Thankfully, with responsive web design, where websites automatically resize to fit the screens of mobile devices, it’s easy to make your site mobile-friendly, so it meets search engine criteria. However, this does not mean it’s visitor friendly.
Even with a responsive design, you have to make sure your website is easy to navigate on mobile. Not everyone has razor thin fingers, so make sure buttons, and links are easy to click for those of us with big thumbs. Also, make sure your content is scannable and easy to read. Avoid long chunky paragraphs, use subheadings to break-up text, and of course have a nice font size.
A website should look perfect on mobile resolutions
Load Speed – Slow Does Not Win the Race
The speed at which your website and its pages load is super-important both for search engines and visitors. Google gives preferences to websites that load fast, and also visitors prefer it. In fact, 47% of people expect a site to load in less than 2 seconds. Think about it, when is the last time you hung around waiting for a slow web page to load?
You can use tools like GTMetrix to check your site speed. If it’s slow to load, you can speak with your developer, and if you use WordPress, there are lots of speed performance plugins that will increase load times.
Not Having a Secure Domain – People Like to Feel Secure
One of the first things that a visitor to your website will look for is that little green padlock in the URL that indicates that your site is secure with SSL (Secure Socket Layer). It’s a big trust signal!
When people see that padlock, they are more inclined to trust you with sensitive information, such as email addresses and credit card info, as they know it can’t be intercepted by hackers and other bad actors.
SSL domain security is standard on the web today, if your domain is not secured, then you need to get on that straight away.
Advertisement Overkill – Less is More
Sometimes when I visit websites, I feel physically sick due to the overkill of flashing ad banners, intrusive pop-ups, and auto-play promos. It makes me dizzy! I get it. You need to make money! But, don’t bombard your visitors with ads. There really is nothing more off-putting! And, such advertising overkill doesn’t work.
People have become desensitized to website advertising. So, less is actually more. Instead of plastering ads, pop-ups and auto-play promos everywhere, be more selective in where you place them and use less of them, you will find that you get a better return.
Not Professional Looking – Makes a Bad First Impression
You only get one chance to make a good first impression, and one of the ways you can do this is by having a professional looking website, not something that looks like a dog threw-up.
If you are using WordPress then choosing a nice theme is easy – there are thousands of amazing templates. If you are using a developer to build your site, then give them some examples of other websites that you would like to emulate.
In addition to your template design, make sure you brand your site. Design a professional logo and use colors and imagery that represent your brand personality.
A Crappy About Page – It’s Your Chance to Shine
Did you know that about pages are one of the most visited pages on a website? That’s right! So, make sure you invest time in crafting one that puts your best foot forward, this is your chance to shine.
An about page is where you get to tell your brand story and let people know who you are as a person or company. However, don’t make the mistake that it’s all about you. Your about page should also tell your customers what’s in for them, how you, your product and service can help improve their lives.
Now It’s Your Turn
Having a web presence is vital in today’s online economy, and your website is the central part of that presence. The above mistakes are very common, and they can have a massive impact on the overall success of not just your website but also your business. The good thing is that they also easily avoided – now that you know what they are.