4 Rules for Writing a SEO Optimized Blog For a WordPress Website

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Creating engaging blog posts is hardly a problem for many writers these days, but ensuring that search engines recognize those articles is another matter. If your website ranks well on search engines like Google, you will get a lot of traffic to convert to prospects and, ultimately, clients. However, you cannot achieve much by creating content without a strategy; you have to create optimized content.

This article will discuss the rules of writing optimized content, specifically for people who use WordPress blogs. So whether your blog promotes a college essay writing service or publicizes the hottest gossip in Hollywood, these strategies will work for you as long as you use WordPress. You will also find the answer to the question: “Does blogging help SEO?”

So keep reading to learn more.

How to write optimized content for WordPress sites

Create your content plan after keyword research

One common mistake bloggers make is write about topics they assume their users want to read instead of uncovering their needs and tailoring articles to those needs. Competent bloggers and content creators use keyword research to discover the specific issues that readers are interested in. Keyword research is the first step in achieving strong SEO, as it ensures you create content that will interest your audience and generate exciting blog topics.

You should focus on Google during your keyword research for WordPress blogs, as it generates 76% of all keyword searches from desktops. If you are new to keyword research, you can try your hands on free tools like Ubersuggest, Soolve, and Moz’s Keyword Explorer. But if you have some experience, use SEMRush for in-depth keyword research and data, competition analysis, keywords ranking, etc. With the data from those tools, you can apply the next few blog best practices to rank your page among the top tiers in your industry.

Find your focus keyword

Your focus keyword is the search phrase your users are likely to use when looking for information in your industry. So after doing your keyword research, pick the one at the top of the ranking – your focus keyword. Afterward, type it in the Google search engine, scroll to the end of the page and check for related searches; the phrases in that area will be your semantic keywords.

You must be wondering: “how many SEO keywords should I use?”

The truth is that you can use as many as you want, as long as they fit naturally in your content.

Search engines counteract the efficiency of keywords if you overuse them; besides, keyword stuffing may not appeal to your audience, so avoid it.

To put the keywords in your WordPress site, add the strongest one to the tagline and title. For the best results, you should do this while launching the site by clicking the settings tab on your WordPress dashboard and navigating to General for the best results. Put your tagline with the focus keyword organically integrated and include other keywords in your header, slider and posts. Finally, integrate the keywords naturally at the beginning of your blog posts.

Write an intriguing blog post title

A piece of common knowledge about blogging is that the title of your post can influence your audience’s decision to read it. But do you know that your blog post title is also essential for your search rankings? An excellent post title adds more relevance to the search query.

You can make your blog post title more optimized by including your focus keyword in the title. Also, make your headline intriguing to increase your click-through rate (CTR), which is an essential factor in SEO. One technique for creating intriguing titles is the emotional market value (EMV), which leverages powerful words to trigger emotional responses in your audience. But you have to understand your audience to know the words they react to.

Utilize internal linking

If you have written many articles, you can draw attention to your older posts through internal linking. This practice allows you to redirect new visitors and subscribers to old but relevant content on your site. On WordPress, you can effortlessly search for your old posts because the feature to link old posts is available inside the post editor section. Internal linking can reduce your bounce rate since your readers will remain on your page long going through relevant content. Plus, it will give your older articles a new life, thus increasing your reach.


Becoming a successful WordPress blogger is not for the faint-hearted. You have to apply many techniques and use SEO tools to ensure that search engines recognize your WordPress blogs and site. When optimizing your posts for search, be strategic but don’t expect instant results. You will need consistency and a bit of creativity to see the difference.

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