Having a website has become a business necessity. Considering the fact that customers are relying heavily on eCommerce and online retail stores to purchase the products they need throughout this pandemic, building a functional and engaging website is one way you can keep your business from going under.
However, having a website is not the end-all, be-all of promoting your business. As search engines roll out fresh algorithm updates and people change their online habits, you will need to keep your website up-to-date if you want to build a relevant brand.
That being said, freshening up your website from time to time is crucial to maintaining continuous success. Here are some of the best tips you can apply to give your business website an advantage.
Update your on-page SEO
Search engine optimization or SEO is an important element in your digital marketing strategy. You want your website to be highly searchable to people who are most likely to end up buying an offer. But given the fact that search engines like Google are changing the rules over who gets to have the top spot in the results pages, you need to update your list of keywords. You should be able to rank for terms and phrases with a steadily increasing search volume. Moreover, you should also update your meta tags so as to improve the SEO scores of your webpages.
Consider a design overhaul
If you see more people bouncing away from your site, chances are these people didn’t like what they saw on the webpage. There are a lot of factors for this, but the first thing you have to look at when it comes to poor user retention is the appearance of your website. Is the header cluttered up? Are you using clashing colors that make for an eyesore? Are you finding it difficult to navigate from one webpage to another? If the answer to all these questions is yes, you might want to pick a better theme or come up with a design that’s clean, visually appealing, and relevant to your brand identity.
Upgrade the PHP version of your website
WordPress websites run on PHP. You need this language to maintain a dynamic website that’s capable of running eCommerce features and developing custom web solutions, according to Lolly Co. Overtime, the PHP version that your website runs on becomes outdated. You need to upgrade to a more recent version of the script in order to run more sophisticated features. On top of that, upgrading PHP also improves your website’s security and gives access to better themes and plugins.
Do a content audit
When it comes to keeping visitors interested in your business, it’s important to use content that gives them the information they need. However, your site’s current content will lose its appeal and you will have to update your website using new copy and visuals. By conducting a content review, you get a thorough understanding of the content that engages and converts, allowing you to focus on optimizing the information that your website provides.
Change is constant in the world of digital marketing. So, for your brand to continue thriving, you need to zero in on those improvements that yield long term results.
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