5 Effective Ways How You Can Monetize Your WordPress Blog

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Blogs have quickly become the real estate of the internet. As you add onto them and grow your readership, just like when you renovate a house, their value grows. The question is, how can you monetize your WordPress blog? The answer first starts with your readers. One reader is all you need to make money, as long as you have a strategy in place.

The more readers you have the more money you’ll make, but all it takes is one reader to get going. And once you get started, there’s no ceiling to how much you can make. Jon Morrow at Smart Blogger made $5.3 million from his blog in just one year.

In order to start making any kind of money from your blog, however, you’ll need to plan out a money-making strategy. Luckily, WordPress isn’t a one trick pony and there are multiple ways to monetize your WordPress blog. Check them out below.

5 Ways to Monetize Your WordPress Blog

Affiliate Marketing

Affiliate marketing has exploded recently and there are thousands of blogs on the internet that make a decent amount of cash from just affiliate marketing alone.

Bloggers who participate in affiliate marketing make money by posting links to a product or service that’s offered through a business’ affiliate program. These business’ then give bloggers a certain percentage of an item’s cost when a reader clicks on the link and makes a purchase. Amazon’s affiliate program is one of the most well-known programs out there. For instance, we also have our own affiliate program where you can earn money by promoting our WordPress Themes.

For the most part, affiliate marketing is a numbers game—the more readers you have, the more products you’ll be able to sell and the more money you’ll make. However, a blogger who links to a high price item will usually make more per purchase than a blogger who links to cheaper items, so keep that in mind.

When promoting products through an affiliate program, there are a few rules you should follow:

  • Only promote products that are relevant to your niche. Otherwise, your readers may lose interest and unfollow you.
  • Present a disclaimer that you are being paid to promote the product. Affiliate link disclosures are FTC mandated, so failing to inform your readers can land you in hot water.
  • Only promote products that you have used and approved of. All it takes is one dud product for your readers to lose trust in you entirely.

How much can you make: Most affiliate marketers make less than $20,000 per year from affiliate marketing, but there are exceptions. Tom Dupuis at Online Media Masters made $150,000 in 2018 and $80,000 the year before that.

Google Adsense

Google Adsense is one of the most popular ways to monetize your WordPress blog, mainly because it’s so simple. Basically, you make money from displaying ads on your website.

There are two ways to make money from Google Adsense:

  • Impressions: Impressions make you money based on how many people see your ad.
  • Clicks: Clicks make money based on how many people click on an ad on your website.

Google Adsense is a great way to earn income passively since you don’t have to worry about maintaining the ads yourself. All you have to do is host them on your website.

How much can you make: This depends on your blog traffic. The more people that see or click on your ads, the more money you’ll make. Find out how much money you can make with your current traffic here.

Email Lists

Building an email list is arguably the best way to monetize your WordPress blog. When other platforms fail or algorithms change and your content no longer shows up, you’ll still have your email list to fall back on.

An email list is important because it allows you to market your products to your subscribers. You can use it for selling PDF’s, e-books, and other digital products.

The best part about email lists is that the sky’s the limit. You can market your products and services as long as you have subscribers to receive them.

How much can you make

It depends on your products and how large your email list is, but email lists can be very lucrative. This blogger makes $5,000 a month doing it.

Sell Digital Products

Selling digital products is a great way to build a passive revenue stream. You’ll have to put in some time up front to create them, but once you’ve done that, all you have to do is market them to your readers.

Many big name bloggers make the bulk of their income through selling digital products. If you’re not sure where to begin or what to sell just Google for digital product ideas.

How much can you make: Digital products are a hot market and there are a ton of platforms out there to help bloggers set up e-commerce stores, no coding knowledge need. This blogger makes $6,000 a month just from selling digital products like online courses and stock photography.

Sponsored posts

If you like writing, sponsored posts are a great way to monetize your WordPress blog. There are websites out there that serve as the middleman between publishers and advertisers that will pay you to blog about a certain brand or product.

Once you’re selected, you are then paid a flat fee to blog about a certain topic. Keep in mind that you won’t make any royalties on subsequent sales that come from your post, so price accordingly upfront.

How much can you make: There are a number of factors that influence how much you can make. Many companies base their pay on your traffic and page rank and while you can try to negotiate, some fees are non-negotiable. Still, the higher your blog stats, the more you’ll make. This blogger at Financials makes $3,000 per month through sponsored posts.

Monetizing your WordPress blog takes effort

There are a ton of great ways to monetize your WordPress blog, but it will take some effort to find out what’s right for you. Experiment with different methods and see what works best for your blogging style. And remember, a successful blog starts with a professional looking website—make sure you take the time to choose a unique WordPress theme.

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