UX design is still relatively young. It is a term that few people know about. People are still asking what this kind of design is all about. If you are a UX designer, you have probably tried to find the most suitable answer for this question. Anyway, UX designing continues to be a hot topic all over the planet. It stands for user experience by the way. You are designing websites to suit the tastes and preferences of the user thus making their experience on the site one of a kind. UX designing took the center stage in 2015 when Google echoed their principle of putting user experience at the forefront.
Regardless of the fact that it is a relatively new kind of web design, UX designing is moving really fast. There are some incredible changes to look forward to. If you want to take your web design career to the next level, then you need to be designing for the users and not for the search engines. This is what Google insists on and people are starting to take that into account. More and more website owners are waking up to the revelation that with a good user experience, there is more success than there will ever be if their site is designed to impress the web crawlers.
Why UX design is highly favored
Designing for SEO is great. There is nothing wrong with it. When you design for the search engines you are probably going to rank highly on the SERPs. This is what everyone wants for their websites anyway. However, being found on page one of a Google results lineup and having tons of traffic heading to your website does not always portend good for your business. Conversions are the most important thing for your website. You want people to sign up for your newsletter, make purchases, download your E-books and other actions you have in mind.
UX design comes highly recommended by experts in SEO and conversion rate optimization (CRO). If you would like to boost the number of conversions that your website is getting, then you have to make the user experience great. People should be able to find the items they are looking for easily. They should be able to figure out what they need to do without having to contact your customer support team. Scrolling should be simple and intuitive. You want people to tour your website comfortably and easily. This is what will drive your conversions. UX designs are able to drive conversion rates to heights that you probably cannot imagine.
What is trending in UX design?
Now that you know what UX design is and why it is so favorable, it is about time that you learnt the hottest trends in this kind of design today. 2016 has seen a great improvement in UX designing and some of these trends come from the strife to improve it even further.
Off-the-screen design
Digital marketing and generally the digital world is not just inside the screens. User experiences are therefore playing across bigger ecosystems. Designing to cater for this need has pushed designers to think out of the box putting into consideration how people access a service across various points. UX designers in 2016 have the chance (and are taking full advantage of it) to establish the interactions that are making up the world of digital products.
Anticipatory designing
This is a characteristic of UX designing in general. You cannot ask a billion people what they would expect to find on your site or what would make them happy if it was on your site. The world is at a point where designers are able to create and give users what they want and need long before they themselves know that they want it. Therefore, UX designers are losing sleep today creating products that are going to serve up the best experience possible.
Redefined responsive designs
When someone mentions responsive design, the first thing that will come to mind is a design that is able to adapt to different screen sizes based on the media queries. However, UX designing is bringing a new definition to this. In this case responsiveness is based on the users’ behavior. The behavior of the user is going to trigger the responsiveness of the design. In fewer words, the design of the site is going to adapt to the behavior of the user and not to the characteristic of the device being used. Issues of how the users are interacting with the content are getting more emphasis in web design nowadays.
Design for the real world
As abovementioned, design has shifted from pleasing the machines to pleasing the people. This is the main goal of UX design. Designers are working with the needs of real people in mind and not those of the search engines. Actually, the UX designers are working mainly for UX and then for SEO. When these two are combined, the power they provide is simply immense.
Development of specialties in UX
UX design is a huge field-very huge- and it continues to become bigger each passing day. 2016 has started seeing the growth of subspecialties that include web, mobile and product development. Of course they are not limited to this. Actually, product design is taking UX design principles into consideration more and more nowadays. As the traditional ‘web’ falls into oblivion, UX designers are going to find themselves in niche specialties with different design practices that are heavily focused on specific user context.
Conclusion
UX design is changing so fast with total disregard to the fact that it is just starting out. 2015 was the year that UX design became a popular topic. In 2016 the world of UX design is seeing a lot of changes and the aforementioned are just some of the many. You can expect to see more in the coming years. The applicability of UX design makes it a trend in itself. It can be used in a variety of fields, not only in the world of website design.
Author Bio:
Bill William works for a top LA SEO services firm that offers, among other services, PPC, email marketing, and social media marketing. To learn more about NY SEO companies, visit this website.
You must be logged in to post a comment.