5 Quick & Easy Web Design Tips to Boost Your Conversion Rate

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Many marketers rely on the importance of search engine optimization (SEO), social media, creating conversion magnets, but building a great website to get started is often overlooked. Despite the importance of all of these components, your website design isn’t just a “beautiful face”.
Website design can change or eliminate your conversion rate.

According to the research by Stanford University, exactly 46.1% of people say website design is the highest criterion for determining a company’s credibility or non-credibility. Hence, it is very important that your design looks professional.

To get you started, here are some key web design principles that will help you propel your conversion rates.

1. Add a Fullscreen Welcome Gate

All you have to do is install a full-screen welcome portal on your home screen. This is one of the best ways of acquiring users if you’re looking for proven lead magnet ideas. The gate greets the entire page with a call-to-action so that the user first sees this as a selectable option. If you want to see more options you have to go down.

This is a great way to reduce the distractions of your home screen while keeping your page functions unchanged. The more you can restrict or limit user choices, the easier it will be to navigate your website and your conversions will grow exponentially.

2. Respect User’s Time

It turns out that people are easily bored, especially when it comes to browsing the internet. Increasing the speed and conversion rate for eCommerce business is extremely important.. According to a study by the Aberdeen Group, a delay of just 1 second in loading the eCommerce page reduces conversion by a total of 7%.

So when it comes down to page loading speed, every millisecond counts. In terms of web design principles, this means checking your page speed, fixing bugs, and running your website using one or more of the following free tools:

  • Google PageSpeed ​​Insights
  • Pingdom
  • KeyCDN

3. Make use of Negative Space

In the web design industry, white space is often called negative space. Positive space is the space that contains all of the elements of your website, while negative space is all of the empty space between them. Despite the name, negative space is actually a positive thing in web design. Without them, your website will be illegible and unusable. Negative spacing doesn’t just refer to the space between the larger elements of your page, such as the space between your title and content or the space between the sidebar and your content. If you pay attention to all forms of negative space on your website, everything will become readable, searchable (very important as this is how people read websites), and easy to see. And of course, all of this leads to more conversions.

Flat.io uses a lot of negative space on its homepage to focus on its main action, which is to log into Google or Facebook.

4. Color is the King

When choosing a color scheme for your website, make sure you choose one that evokes the emotions you want to convey for your brand.

A handy way to do this is to set up your Pinterest board with images that reflect your take on your brand. You can then upload some of these images to the Adobe color wheel using the camera icon in the top right corner of the screen.

After uploading the picture, the color scheme will be created for you automatically based on the colors in the picture. If you want to change the colors separately, you can animate the selection.

5. Use the 8-Second Principle

As a general rule, you only have 8 seconds to get visitors’ attention as that is the attention span of an average human. Yes, it’s shorter than the span of a goldfish! You have very little chance of wowing the user when they visit your website, so count those seconds!

Here are some tips to get attention and increase absorption in the first eight seconds:

  • Use a large, function-oriented title that is concise and straightforward. 
  • Use eye-catching images that show the main point or purpose of your page and draw attention to your main action. 
  • Make the registration buttons large, simple, and clear. 
  • Use strong words to make your text more attractive and engaging. 
  • Add multimedia such as video, audio, or other interactive content. 
  • Use floating effects on buttons (e.g. change their color with a click of the mouse) to make them more comfortable to click. 
  • Use the sliding windows to attract visitors who have lost interest

It’s your turn!

Now that you understand these 5 web design principles, you can take advantage of them by carefully researching your existing designs. What principles are you breaking?

Are there too many navigation links? Not enough negative space? Or maybe you don’t have a face on your site? Time to do some revisions!

We really appreciate you for visiting PremiumCoding and reading this article! Now you might also want to check out our Themes here.