5 Reasons to Earn Money as a SEO Specialist

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In today’s fast-paced world, choosing the right niche for business or picking the right profession can be a real challenge both for adults and young professionals. 

There are many professions in high demand, such as childcare specialists, writers of essayservice.com preschool teachers, and others. Yet, with such a rise in technologies, the situation changes every single day! At this point, the most demanding occupations are also connected to the Internet and IT field in one way or another. Thus, to stay competitive, you may want to explore this sphere as well.

What is the best career opportunity today? It is hard to name the one, but if we had to do so, the chances are that it would be SEO! When this industry was emerging, it wasn’t quite as popular as it is today. 

If you ask established professionals how they got where they are now, most would say that they just “fell into” this sphere at a certain point and observed how their careers and the whole industry take shape along the way.

However, that was quite a while ago. Now the occupation of a SEO specialist is still gaining momentum. It is highly demanded by employers and popular among young professionals. Why is it still trending? We have the answer!

What Is SEO?

Before we can move on to our reasons, let us help you grasp the idea of SEO.

In simple words, search engine optimization is a science of driving targeted traffic to a particular website with the help of search engines. 

The truth is that search engines are a huge source of traffic. About 60% comes from Google and, if we consider other popular platforms, this number rises to 70.6%. It is all about potential customers. Thus, with a bit of effort and smart targeting, the traffic can be driven to the site for increasing sales and profits.

With these stats in mind, it becomes quite clear why such optimization has a positive effect on the company’s sales. The more traffic and leads are generated, the more potential customers can find a particular company and the product. Respectively, the more people discover the brand’s product, the more potential sales a company can make.

These facts clearly depict the use and value of SEO and explain why this is one of the most demanded jobs in the modern market. Now, let’s look at some of the key reasons why you should consider becoming a specialist in this industry!

Top Reasons to Become a SEO Specialist

Over the past years, SEO has become a significant player in the field of digital marketing. In the past, only a few companies knew what it is and how to apply it for their benefit. 

Nowadays, it is a universal marketing tool known and available to every business, and it doesn’t seem to be going anywhere any time soon! This is clear evidence that this job will remain in demand for quite a while.

Why would someone want to engage in SEO? Whether you are a graduate thinking of which profession to master or already a specialist in a different sphere, who wants to repurpose, SEO is a great career opportunity, and the reasons given below prove this.

It Is in Demand

Every year the demand for professionals in this sphere grows. Today, SEO is widely adopted by businesses to strengthen their marketing strategies.

For example, since 2017, and by 2018, the number of job openings in this sphere has increased by almost 2,000, which is an important indicator. And it keeps growing. On average, SEO jobs increase by 43% over one year.

In other words, this industry has matured a lot over the past years. Modern companies understand the value good SEO could bring to their businesses. Thus, entities are investing more in organic channels and, as long as there is still such high demand, specialists will have no trouble getting employed.

It Is Paying Well

One of the main decisive points in picking a job is the level of salary. Of course, each of us is striving to have a stable and high income, and SEO jobs can provide this!

The last update of the SEO salaries in America, published on Indeed reports that professionals in this sphere earn about $51,060 a year on average. However, in the same report, they note that some specialists may have even higher salaries up to $135,000.

Such level of income is much higher than what most average professionals make in other spheres. Thus, it is one of the primary triggers that push people to engage in SEO.

In addition, it is worth saying that profits in this industry can be unlimited! Although reports say that you can make up to a specific sum of money, this isn’t entirely true as there is no real cap on what one can earn. 

The better you get, the more you make. An ability to generate lots of leads and increase companies’ profits regardless of their niche is a valuable skill that pays off! Thus, it is fair to say that if you are looking for a way to get rich, SEO might be the way to go!

It Gives One Freedom

Now, this is one of our favorite reasons. We bet that many of you know how popular freelance and remote jobs are nowadays. It is not surprising! A person who works from home has much more freedom and a possibility to manage the workflow the way one wants. SEO is one of the most common freelance jobs out there.

First of all, there are plenty of companies that offer remote, full-time positions to SEO specialists. This is a perfect opportunity for someone who is looking for stability and proper work records. Working remotely, one can be anywhere and still make enough money for living.

In addition, plenty of people hire professionals on different freelance platforms. Working like this may be a bit less stable and predictable compared to when you have a full-time position. However, this way, you are free to choose the projects you like the most and define the right scope of work!

It Is Easy to Master

At this point, most of you are probably wondering what it takes to become a professional? How steep is the learning curve? It is quite odd to hear that such a high-paying occupation can be easy to learn. However, it’s true!

When it comes to the basics of SEO, which includes keyword targeting, on-site optimization, and other relevant skills, learning them is pretty easy. Thus, almost anyone can master it.

Of course, it gets a bit trickier when it comes to more advanced skills like technical SEO. However, with a bit of patience and time, one can definitely learn it!

One thing you should keep in mind is that this industry is developing fast. Thus, learning the basics is not enough. This is one of those industries that require keeping up with the trends and continually adapting to the new rules. 

However, if you are ready for self-development, you will see that being a professional in this field brings true job satisfaction and rewards hard work!

It Can Grow into a Full-Scale Business

Finally, one of the best things about working in this industry is that you have a chance to turn it into a completely passive income! Outsourcing your work is the way to go if one is looking to start a personal business. SEO is a perfect niche for growth.

Here are some of the key reasons why business in SEO is a good idea:

  • High salaries – companies are willing to pay a lot if you show real results. Thus, it can be a very profitable business!
  • Freelance – since many specialists work remotely, you will not have any trouble finding assistants.
  • Lots of potential clients – every business needs SEO to grow, which means that if you start a company that works in this industry, you will never run out of customers!

This is a brilliant perspective for the future that can turn into a sufficient passive income over some time!

Final Words

As you know now, there are plenty of benefits to become SEO specialist! First of all, this job is in high demand in the modern world, which means that you will never starve as long as you have the skills! Secondly, this is a well-paid job and, most importantly, this kind of occupation allows you to be wherever you want and keep making good money! Isn’t that something each of us is dreaming about?

Whether to start making money as a SEO specialist or not is up to you. Hopefully, the reasons mentioned in our article will help make the right choice!

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