With online technology developing at lightning speed, it can be difficult to keep up with the latest trends. When it comes to web design, expectations are high and users are seeking out websites that combine all of the best modern techniques.
As a Digital Agency, we focus on user-centric design and architecture as two areas in which your website must excel if you wish to attract increased traffic and conversion rates. It can also help to maintain those much-needed Google rankings. Here’s how you can create a website with the most effective, beautiful and contemporary web design and architecture….
- Make it modern: Too many websites are using design schemes that have long gone out of fashion and are no longer effective. Keep yourself updated on all of the latest web design trends to ensure that your design reflects contemporary trends and shows that you are on the ball.
- Make it relevant: Conduct extensive research into your target audience to ensure that every aspect of the design direction is best designed to centre on their specific needs, goals and habits. User-centric design detail and layout, tailored content and targeted calls to action will attract inbound links and encourage high conversion rates through trust and familiarity.
- Make it easy to navigate: Your website should be an interesting and welcoming place to explore. By providing a streamlined and logical sitemap, your users will have a visual and practical aid to help them make their way around the site and encourage them to click through pages for more information.
- Make it look good: In the same way that a physical office gives potential clients their first impression of a company, your website is your image. Full-bleed landscape images on the homepage are an extremely beautiful way to introduce users to your site, and beautiful visuals should be a focal point throughout. Large-scale images are a very popular trend in 2015 and give your website an elegant, stylish edge.
- Keep it trendy: The buzz phrase going around this season is“Material Design Direction,” which was introduced by Google as their latestdesign style of choice. This extremely contemporary stylefocuses on graphic, intentional design that conveys a sense of the tangible world with bold geometric shapes and sharp edges. Additional features such as layering, animation and large-scale typography are designed to immerse the user. If it’s good enough for one of the most powerful companies in the world, it’s good enough for us!
- Bring in the buttons: Hailed as one of 2014’s signature web design styles, Ghost Buttons are showing no sign of retreating from the limelight just yet. Sometimes named ‘empty buttons’ these transparent, clickable items are usually larger than other buttons, printed in a light font and surrounded by a square or rectangular shape. They are often a prominent feature of a minimalist design scheme, merging seamlessly with their background but garnering attention in their own right thanks to their stylish and striking appearance. Combine with large-scale photos for a sophisticated finish.
- Scroll Me Up: With an increase in mobile web use, the introduction of scrolling design has proved invaluable. This eliminates the need to click through lots of different pages and will encourage the user to stay on site longer. Concise and immaculate copy is also essential to holding the reader’s attention and encouraging them to scroll on.
- Know your limits: Every good design knows its limits and your web design must consider the limitations of its end users. Ensure that you don’t get overtaken by the design detail and lose sight of your consumer’s needs, desires and abilities.
- Plan it out:If you put in the time, effort and research to make sure that your design concept is centred around your user, then you will reap the rewards. By using design trends that are modern and innovative with staying power, the competition will be left trailing in your wake!
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