Search engine optimization is a technical field and like every other technology expert, SEO professionals too, use plenty of jargons while discussing a project with the client. It is quite possible that you may not have any idea about SEO and thus there could be a communication gap between you and the SEO expert you wish to hire.
SEO is a dynamic field and new jargons come up quite frequently. When you discuss your project with the SEO consultant, he may use the following jargons. Read what these mean so that you can talk to the SEO consultant more confidently.
LSI: Your SEO consultant may tell you that he will implement the LSI keywords to suit the recent algorithm changes made by Google. The term “LSI” stands for Latent Semantic Indexing. Basically, search engines look for synonyms related to your main keyword and that method is called latent semantic indexing. For example, if the web page title is “best men’s dresses”, then key phrases like “black suits”, “affordable tuxedo”, “and wedding suit” should be there in the website content.
Long Tail Keywords: You should have heard about keywords whether you are an SEO expert or not, because everyone searches in Google to gather various data, but what is “long tail keyword”? Keywords are certainly not animals and thus, here the long tail means keywords that contain 3-4 key phrases to search for specific products or services. Long tail keywords are used by small and large businesses to clear the clutter and reach the exact segment of consumers. For example, “plumbing service” is a keyword, but when consumers search for a service they prefer to type “best plumbing service in Washington” or “cheap plumber in Minnesota”. Now, these long tail keywords are used by both web users as well as smartphone users for voice search.
Webpage Speed: The speed of your website is another factor that the SEO expert will discuss with you because offers good ranking to web pages that load fast. Now, while you can’t control the internet connection speed of the end users, you can certainly make your website faster by getting rid of pop-up and code clutter left by the web developer.
Mobilegeddon: No, it is not Armageddon; it is Mobilegeddon that should keep you worried. Google pushed this algorithm update last year and silently indicated that world’s biggest search engine will favor only the responsive sites. The SEO professional you are planning to hire will surely tell you to make your website mobile friendly, if it is not. Unless your website offers a seamless experience across desktop, laptop, tablet and mobile phones, you can forget about getting any place among the top 10 results.
Keyword Stuffing: When you eat too much, your body rejects the excess food and you feel unwell. Similarly, when too many keywords are inserted forcefully into a webpage it is called keyword stuffing. Earlier, this technique helped black hat SEO experts earn lots of traffic, but an ethical SEO practitioner will surely ask you to avoid keyword stuffing as Google punishes such activities.
AUTHOR BIOGRAPHY
Charlie Brown is a seasoned writer, and Dental SEO expert. He runs a popular SEO blog and internet marketing company, and has managed successful internet marketing campaigns of the biggest industry players.
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