Five Tips To Make Your WordPress Website Visually Attractive
How do you spruce up your WordPress website?
And why does it matter to begin with? After all, it’s what’s involved in the website that matters, right?
Well, it’s true that content plays a large part in how popular and well received a WordPress site is. But contrary to public opinion, it isn’t just what’s inside that counts when it comes to creating a WP site. And if your site was a book, people would absolutely be judging it by its cover.
But not to worry! There are lots of things that you can do in order to make your WordPress site more visually appealing.
We’ll cover five important tips for doing so in this article.
Keep It Simple
This is a good rule of thumb for almost all elements of design, but it’s especially important in the realm of web building.
That’s because websites need to be designed to convey information and communicate with the viewer. Regardless of whether that information is in typographic content or strictly visual, such as graphics and videos (more on that later), that fundamental purpose is always the same.
Simplicity is a perennial favorite across the world of design, largely because it helps the designer to draw the eye to what’s most important. Good use of white space will help you to organize the content of your site, and refrain from overwhelming the senses of your audience.
A WP site with too much going on can be intimidating to the viewer. But “KISS” (keep it simple, stupid) site draws in the viewer with simple elegance, as well as enhancing the user friendly aspect of the site design.
A lot of WP themes are designed for simplicity and ease of use. Jevelin, for example,
is a simple, modern take on a classic WP look, and offers lots of adaptable features to keep the stripped-down look.
Infinite is another one that keeps it simple.
The emphasis is on the graphic or photo display, which is a great way to enhance the visual appeal of any site.
Use A Responsive Theme
Speaking of your theme choice, a vital aspect to making your WP website visually attractive on any platform is ensuring responsive design.
Responsive design is centered around adapting layouts and menus to the platform the viewer is currently using. So your WP site should look different on a tablet, smartphone, or app than it would on a laptop or desktop.
Responsiveness in a WP site ensures that viewers can still access the same information, in a visually attractive format, and in a way that flows and makes sense. This is often done by an allocation of menus, changing the sizing of certain features, and sometimes app-specific design.
Many themes, both those provided by WP and by independent designers such as Theme Forest, are designed to be responsive.
However, even if you choose a theme which advertises itself as being fully responsive, it is still a good idea to test your site out on several different platforms, in order to make sure that it truly is translating to a smaller screen. There’s nothing less attractive than a poorly-adapted website that is difficult to navigate or even to read.
Use Graphics Strategically
Photos, images, and other graphics are a hugely important part of creating an accessible WP site that speaks to its audience, keeps their attention, and creates engagement.
Not coincidentally, it’s also a big part of what can make your WP site more attractive.
Some WP themes are created to house image-heavy websites. TheGem
works well as a multi-use or multi-market theme, but really looks like it was created with photography WP sites in mind, with its focus-forward attention to high-quality graphics.
Of course, it isn’t all about the theme that you choose — although it might seem like it, thus far. Graphics also play a big part internally as you build your WP site.
This is especially so with branding efforts. Your site, whether personal or business, will definitely benefit from repeated graphics such as logo design, and from images and photos which reinforce the theme of the site.
Creating a coherent message via strategic use of graphics not only draws the viewer in, it communicates the overall message of your site. That’s opting for style and function in your WordPress domain.
Choose Your Colors Carefully
A lot can be said about the choice of colors on the web. Whether it’s purely because of branding, or because of personal preference, or because of subject-conscious choices, color choice plays a big part in how a site is viewed, and how successful it is.
Nobody wants to spend time on a site with such disparate, clashing colors that you get eyestrain after a few moments.
And it’s difficult to want to put the time into reading a site that has a ridiculous background to font color ratios, such as the black font on a dark gray background.
So it’s clearly more than just a matter of personal preference.
Fortunately, WP gives you a lot of freedom when it comes to choosing your colors. Most are controlled directly through the style.css stylesheet template. (Check out this article for tips on how to set your colors for WP).
A great majority of WP themes focus on pale colors — whites and light gray — for backgrounds, with perhaps a pop of color here and there. But there’s no reason to shy away from color if that’s what your site needs.
Ultimately, the caution with choosing colors is to make sure that your content is still easily readable, and that people aren’t completely distracted from it by your color choice.
Colors are one of the most uniquely enhancing parts of WP design, and WP allows for a lot of variation. So just remember: with great power comes great responsibility.
Use Interactive Elements
This last tip may require a little more work — and perhaps some coding help — but it’s definitely worth it.
There’s a definite trend across websites in general toward interactivity, whether in the site proper or in menus or even in mini-games hidden in the content.
Interactive design allows and invites the viewer to interact with the content and the site as a whole. And it can be anything from inviting comments to be left on a guestbook or guest feed, to even allowing the guest to change elements on the site, such as changing the color of an element by clicking on it.
This interactivity can greatly enhance the visual appeal of the website, as well as inviting engagement.
WordPress doesn’t have a lot of themes that have built-in interactivity, but that doesn’t mean it can’t be done. You can find the code for interactive elements from WP theme designers or get help from coders to design interactive elements specifically for your website.