#Hashtag Marketing: The Key for Boosting Online Engagement
Do you know how a #hashtag can effectively improve your brand’s engagement? Have you been using it in your marketing strategies?
The age of #hashtagging has begun and if you are still not into the trend, you might want to rethink otherwise.
Using a hashtag is an essential part in your social marketing strategy. A hashtag lets you advertise your products, run marketing campaigns and promote company events easily. It also increases your brand’s exposure by targeting the right audience. Additionally, communicating with your audience and with other networks in the same industry is quick and easy.
Moreover, the right hashtag can let you discover the latest trends and track your competitors so you will know what they’re up to. You can also collect data in real-time which is an essential value in market research.
Most social media platforms have harnessed the power of hashtags. However, each platform has a twist on how a hashtag is used.
- Ahh, the network that started the rise of the hashtags. You can find trending topics with hashtags on the left side of your Twitter stream.
- When you click a hashtag on Facebook, it will take you to another page with related posts. You can also look for a variety of trending topics in the right hand corner of the news feed.
- If you want to see a page with similar photos of the same subject, put hashtags in your photo.
- Tumblr. After creating a post on your Tumblr page, you can add hashtags at the bottom of the page.
- You can find hashtags on youtube in the comments section. Users can easily put hashtags in the comments which will let them go to another page with videos that uses the same hashtag.
- Hashtags on Pinterest are only clickable in a Pin description. You can’t easily add hashtags on Pinterest as well so you need to search on the keyword to find the content.
- Google+. Google has a slightly different approach when it comes to hashtags. Google+ will include hashtags to content if they think it is popular and a related keyword.
- Can’t find the projects that strike your interest? Sort through different hashtags in Kickstarter and it’ll be easier for you to connect with people who share the same passion as you do.
Hashtag Do’s and Dont’s
1. Be specific when using hashtags. Hashtags are very useful when used properly in your post. So be specific when you use one. Use hashtags that are based on the theme of your post. The more specific the hashtag, the more you’ll attract your targeted audience. When you communicate to the right audience, you get better engagement. If you still have doubts, look for hashtags in similar posts.
2. The right hashtags on the social platform. Hashtags have the same goals of content discovery and tagging. But did you know that the use of hashtags varies by social media platform? Hence, be careful and do your research before using one. In this way, you will get proper information on how to use a hashtag for a particular network. Also, set an extra time to discover the most relevant and trending hashtags on a particular topic for each network. Instagram for example, focuses on hashtags that relate to the description of the photo. Twitter on the other hand, use hashtags that concentrate on discussions or topics of conversation or the people involved.
3. Create hashtags that relate to your brand. You don’t have to include your brand’s name on your hashtag but they need to represent the products and services you offer. This will prompt your followers to embrace the hashtag and share their personal experiences thru photos and hashtags as well.
1. No to long hashtags. Keep your hashtags simple and straightforward. Even if your hashtag targets a specific audience, no one will use that hashtag because users don’t want to type in so many characters. Since you want people to find your posts right away, use simple terms so users can find your brand and engage with you.
2. Limit the number of hashtag. Yes, according to the social media platform you’re using. You normally find users with plenty of hashtags on Instagram. But on Twitter you can only use a few. Now this might look effective but even if you gain followers, you are not really attracting the right ones. You’re only attracting spammers or people who wants to be followed back. So, focus on a few hashtags that instantly strike the user’s’ interest.
3. Don’t hashtag everything. As a hashtag’s main purpose is to let people discover your brand, you can’t fit everything into your category. If your content doesn’t have substance, leave the hashtag behind. The right hashtags will leave a lasting impression to your readers. But before that, make sure you fill your article with awesome content.
#Hashtags can help make the connection between the brand the users.
Do you have more tips on how to properly use a #hashtag? Share them in the comments below!
About the author:
Sarinah is a certified procaffinator who works as a full-time Copywriter at PinnacleCart eCommerce Services. She loves working in eCommerce as she has been tracking the impressive growth of eCommerce selling for many years. Her enthusiasm and pro-eCommerce stance is contagious! During her free time, Sarinah dabbles in other creative pursuits like poetry and photography. She also loves books, 90’s music, travel, and fashion… and coffee, of course!