How to Set Up Your WordPress Store for Conversions
A customer visits your website, checks it out, and leaves.
Is that a good thing?
Increasing your website visibility and getting more customers on your website is one thing, but getting customers to do something on your website is a whole thing altogether.
What do I mean by something?
Glad you asked!
Well, imagine you have an eCommerce site. Your website reaches #1 on the Google search and has immense reach. Customers visit and leave your website all the time, but, what’s the use if:
- Does no customer actually buy something from your online inventory?
- Doesn’t get in touch with you to ask about your products?
- Sign up to your website and become a loyal member?
All these things can come under something a customer can do on your website.
These actions are called conversions.
Conversions can be defined as an action that a customer performs on a website during their visit. This includes:
- Click-through to the next page
- Subscription to a newsletter.
- Buying a product.
But, this is easier said than done.
Getting conversions, let alone the maximum you can on your website is the primary concern of anyone who owns or operates a website. Whether it means an increase in sales or gathering a large list of emails or some other metric, you need to learn how to set up your WordPress store for conversions.
Did you know that WordPress powers 14.7% of the top one-hundred websites the world over?
The first thing you need to understand is how to track your conversions. Only after you get a grip on this, it’ll be easier for you to optimize your website.
Now, why is tracking your online conversions necessary?
- To find out the effectiveness of your marketing strategies.
- To learn how to change tracks and improve your results even further.
Thus, you need to learn the main reasons why tracking your conversions pays.
The best way to do this is to switch to WordPress and use the needed plugins that help you do it all – easily!
Running a WordPress Site: How to Optimize Conversions
Keep in mind that to run a thriving WordPress store, you need to ensure a few things. A few of these things include:
- Page load time
- WordPress conversion tracking
- Newsletter signup management
- Contact form submissions
Along with these aspects, you also need to improve sales and services. Unless you track your conversions, you won’t know what works and what does not. Here is a brief look at how you can set up your WordPress store for conversions.
Step 1: Know What Sells
Before you start building your WordPress store, it is crucial to know what you want to sell. You may have a killer product in your mind, develop it to perfection, but what if that;s not what your customers need or want?
It is important that you choose the correct products to sell. But, how do you do that?
You need to pay attention to the following:
- Know what is selling on the market
- Know your competition
- Know what is trending
Another thing to keep in mind is that you should only choose a product that you are passionate about. If you choose a product or service that you are not really interested in, then your chances of achieving success will be severely diminished.
An example that best shows what happens if a product is rushed or launched without market research is Segway.
Do you know what Segway is? Well, maybe the below image will make it clear.
When this product was about to hit the market, the entire world was intrigued and eagerly waited for the end result.
The buzz spiraled out of control! It was said that the Segway would be the go-to alternative to the automobile.
But the investors and even the public were in for a shock. In a while, everyone realized that the product was simply a motorized scooter, and it left them dumbfounded.
Instead of selling 10,000 products a week, as predicted, the Segway sold 24,000 in its first five years. Wow, that’s a hit!
So, it is really important to do your research and always know what will sell and what won’t.
Step 2: Know Your Product Type
The next step involves choosing between digital products and physical ones.
Each product type offers its own unique features.
Digital products offer the following advantages:
- They do not require any inventory
- There are no shipping costs or shipping times
- They are easy to scale
- They are very simple
Physical products, on the other hand, offer the following benefits:
- They have a clear value
- Their value is also perceived to be higher
- They are easy to use
Along with making the decision on what type of product you would like to sell, it is also essential to understand what you wish to do in reality.
- Create your own products? or
- Simply sell products that are already popular in the market?
Answer all these questions and get a head-start into what you actually will bring into the market.
Step 3: Keep Your Expectations Realistic
The basic question here is:
Do you want to burn or do you want to fly high?
This is the spot unrealistic expectations put you in. Setting unrealistic expectations can really affect your business, so much so that it closes for good.
Like the Segway example, as predicted, the number of products sold per month was not equal to what they actually sold – it wasn’t even close!
So, before you set up your WordPress store, be sure to have realistic expectations. If you are not familiar with eCommerce, then you will need to learn how to avoid typical mistakes that are made by newbie store owners. Be sure to pay attention to the following:
- Know how much you wish to sell on a daily basis
- Know how much you wish to sell every month
- Know how much you wish to sell annually
Step 4: Know Why You Should Use WooCommerce
Although there are other eCommerce platforms out there, it makes more sense to use WooCommerce because it costs less to start and at the same time, it gives you greater control over your store.
All in all, there are various benefits of using WooCommerce for your WordPress website. Some of them are:
- All CMS benefits available- for free!
- Huge flexibility – no tech knowledge needed
- Works on your website and improves everything as a whole – not only eCommerce
- Easy to understand and use UI
So, the best CMS you can choose to run your WordPress website is WooCommerce.
Step 5: Include Online Forms With the Help of WPForms
Imagine landing on a website with a huge, sloppy contact us form.
Wouldn’t that set you off?
Customers who visit your website always expect to land on web pages that are optimized for every device.
When it comes to forms, there can be little difficulty in optimizing it for every device. And that’s why you need to look for a tool that helps you create and optimize online forms easily.
WPForms is a good tool to add your online forms. Here is why it pays to use this tool:
- It has many templates for every kind of niche and industry
- It integrates easily with your favorite applications
- It makes it easy to brand your site consistently – thanks to customized registration and login forms
Step 6: Use Yoast to Improve the SEO of Your WordPress Store
If you own a website, it is obvious you know how important SEO is to increase your reach.
Not only that, SEO is also important to:
- Increase your search engine ratings
- Improve user experience
- Streamline website running time, keep it smooth
- Bridge gaps between you and your competitors, making you #1.
- Increase and optimize website traffic
- Increase website engagement
If you want your products to reach a wider audience, and you want more traffic from the search engines, then you need to ensure your SEO is perfect. One way to ensure this is by using a plugin called Yoast.
Why is Yoast on our list as the best SEO plugin for your WordPress website?
The plugin helps you:
- Reach highest SEO standards, with ease
- Improve the overall readability of your website
- Gain full control of breadcrumbs
- Avoid content duplicity
- Updated with respect to Google’s search algorithm
Step 7: Cut Down on Cart Discards With the Help of OptinMonster
About seventy percent of visitors to websites abandon their carts, which means that only about thirty percent of your visitors will end up buying from your store.
Why is that?
According to a Formisimo study, the top reasons for online shopping cart abandonment in 2019 are:
- Unexpected Shipping costs
- Account creation
- Just Browsing
- Card Security
- Complicated checkout
- Couldn’t find voucher
This is one of the biggest obstacles for your WordPress store. However, by using a plugin called OptinMonster, you can show targeted pop-ups that help to convert an abandoning visitor into a subscriber.
OptinMonster helps you:
- Grow your email lists easily
- Create beautiful pop-ups and forms
- Generate innovative campaigns
- Boost conversion rates
- Reduce cart abandonment
Step 8: Add Products
After you have a list of plugins you need to add in your website, the next step is to all the products on your WordPress store.
The good news is, it is very easy to add products to a WooCommerce store. It is, in fact, very similar to adding a page or a post.
All you have to do is:
- Search for the plugin by entering the plugin name in the search section of the WooCommerce store
- Select the plugin you wish to install
- Click on install
- Connect your website to the plugin
- You’re good to go!
Yes, it really is that easy!
Step 9: Drive Targeted Visitors to Your WordPress Store
The more traffic your store gets, the higher its profitability. You can get more people to visit your WordPress store by:
- Improving your SEO on Google as well as other major search engines
- Using paid ads to drive people to your store
- Using affiliate programs to inspire people to endorse your products and services
Another thing you need to pay attention to is building and growing your email list. This is because emails have a return on investment of about 4300 percent.
So, take your email lists very seriously and grow them as much as possible.
Step 10: Display FAQs
Most visitors to your WordPress store will be looking for answers to commonly asked questions. One way to solve this problem is by creating a FAQs Section. These FAQs allow you to launch your WordPress store without any major hassles.
You should also add live chat to WordPress because the live chat for WordPress allows you to interact with your clients more effectively.
A good WordPress live chat plugin that you should add to your WordPress store is called ProProfs Chat. This plugin allows you to add your live chat in a matter of minutes.
What makes ProProfs Live Chat #1?
The live chat software helps you:
- Personalize chats with your customers
- Respond to customer questions instantly
- Help your customers even before they ask for your help
- Reach out to customers as and when needed
- Connect with customers and help them navigate through the website
- Analyze customer pain points and improve your website
A WordPress live chat plugin for your website not only increases conversions but also builds trust and loyalty among your customers. If a website visitor has any issue, they can contact a support agent via live chat and communicate their issues in real-time.
This helps in resolving customers’ issues instantly. So, although all the above plugins aim to increase your website conversions, a live chat plugin helps you build a brand image and improve the customer experience for the long haul.
How to Monetize Your WordPress Website?
There are many different ways in which you can earn money via your WordPress store. To monetize your WordPress store, you need to:
- Sell products directly
- Use affiliate marketing
- Sell your services
- Use advertising so that every click translates into a conversion
- Use lead generation to attract more people to your store
Next Hurdle: Track conversions
Once you have completed the above-mentioned steps, you are ready to track conversions.
To convince your visitors to perform a positive action.
When you succeed in getting customers to perform an action on your website, your sales and revenue will eventually go up.
When dealing with WordPress conversion tracking, you need to do these simple things:
- Know how successful your web strategy is
- Know how to track the changes in performance over a period of time so you can adjust and institute new strategies
Here is a brief look at how your conversion tracking WordPress works. You must use the following:
- Use URLs that are trackable so that when someone clicks on these links, you have their data which you can put to good use
- Use 3rd party tracking tools to help you set your objectives and to measure how successful these are, usually by relying on trackable URLs
- Keep a check on email signups
- Measure your sales
You do not need to find out how to track these various WordPress conversions, but you do need to remain focused on the primary objectives of your WordPress store.
This is possible if you use plugins that help you to track your WordPress conversions. Some popular examples that you must consider in tracking your WordPress conversions include Analytify and WooCommerce AdWords Conversion Tracking.
It is also important for you to measure the experience of your digital clients. Although there is no denying the importance of tracking conversions, you will also want to learn whether your strategies are working.
For that, you must ensure that your digital customers get to enjoy the best experience at your WordPress Store.
With conversion tracking, you can do the following:
- Instantly find out what works and what does not
- Improve your return on investment
- Experiment and try out a variety of ad campaigns to ensure higher sales and revenue
Increase your Website Conversions With WordPress Plugins!
As you can see, it is not very difficult to build your WordPress store. There are many things you need to keep in mind to improve conversions, and the ones that are mentioned above can help you get your WordPress store up and running quickly and profitably.
Remember the plugins mentioned in this blog and make sure you understand the benefits offered by each of these plugins.
David is a customer service expert. As a customer service strategist and execution expert at ProProfs, he has offered unique strategies to website owners who wish to learn deeply about WordPress Live Chat Plugin to build a delightful experience. Follow David @Davidmiller4312 or connect on LinkedIn.