INFOGRAPHIC: What is SEO and Why Do You Need It?

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Having your website in top 5 results of a Google search is definitely a clear indicator of success. And it’s not by mistake you can get there, but by knowing a few things that can propel you there. And one of them is SEO and following its guidance.

Although SEO is no longer rocket science, there still are some concepts we can hardly grasp. One of the biggest reasons is that the search engines change their criteria on a regular basis. Therefore, what was valid a couple of years ago is no longer good enough or relevant.

To make matters easier for you, the guys at SEO Jury have created an infographic with 16 of the most frequently asked questions that can help you when it comes to SEO improving your site. Check it out below!

But first, what actually is SEO?

Okay, so you’ve heard a lot about this concept, you kind of know what it serves, but you couldn’t really cut the t’s and dot the I’s if someone asked you. SEO is a process that helps you reach traffic from “natural” or “organic” sources. This translates that SEO is the bridge between your offer and people who are interested in offers similar to yours.

Having an SEO-optimized website not only gets you more traffic, but it also gets you the right kind of traffic. People who land on your page are naturally interested in your offer, therefore they’re likely to spend more time on your website, and eventually, buy your products or services.

But it all depends on your SEO practices – just like anything else in the world, you can do it right or try to cheat the process. And that’s what White Hat and Black Hat are all about. But if you’re interested in finding out more, just read on the infographic!

SEO is a combination of different factors that affect the overall search performance of a website. Therefore, focusing on link building alone is not enough to rank high on search pages. According to website design Perth specialist Invicta, search engines calculate website performance on a different basis including the number of inbound and outbound links, page speed, keywords, and website design.

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