Promoting Your Business Online

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In this age of the Internet, the first place consumers look for product information is online. Having a strong online presence is imperative for a modern business. Internet marketing is both faster and less expensive than traditional marketing. Here are some tips on how to promote your business online.

Maintain a Business Website

Having your own business website is the most important key to Internet marketing. Potential customers need a place they can go to find out all about your products or services and contact you directly. Make your website simple, functional and easy to navigate. Avoid the bells and whistles, and keep your website professional in appearance. Use a clear, easy-to-read font. Have a clear vision of your company branding, and make that branding an integral part of your website. If possible, make the domain name the name of your company. If that name is taken, choose something easy to remember that emphasizes the product or service you offer. The domain name is so important that if you are a startup you might consider changing the name of your company in order to get a unique, descriptive domain name. Keep your website active by changing and updating content frequently. A great way to do this is to write an authoritative blog in your area of industry or expertise. This establishes you as an expert and keeps people coming back regularly to see new postings. Most importantly, check your communications frequently and get back to those who express interest.

Provide Content

Another excellent promotional technique is to provide content for the websites of others. This further establishes you as an authority in your field and allows you to draw on other customer bases with links back to your own site. Be sure to write quality blogs that are unique and engage readers. Allow well-know business bloggers to guest blog on your site as well, as this enhances your site’s reputation and provides more links to your website.

Social Media

Become active on social media sites such as Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest. Create dedicated pages for your business, and use these pages to communicate with potential customers and promote your website and blog. Though it takes time and effort to keep your social media presence dynamic, it enables hundreds of millions of social media users to discover your business.

Public Relations

On the Internet, there are no secrets. Anything that happens even in the most obscure business can go viral and become worldwide news. Transparency, honesty and a positive image are the keys to good public relations online. To help them in this area, many businesses hire PR agencies and online reputation management to ensure that the image they project to the public is the best it can be. Because of the possibly severe repercussions of even minor negative publicity, you need to be proactive in managing the online reputation of your business.

Search Engine Marketing

Search engine marketing makes your website more visible in search engine results. One way to do this is to use SEO, or search engine optimization, to improve your website’s visibility. Another way is to advertise on search engines. Usually you pay a small fee each time someone clicks on your ad to access your site.

Due to the ubiquitous presence of the Internet today in all facets of business, it is essential that businesses utilize the possibilities of promoting their products and services online.


This article was contributed on behalf of Bayou City PR, your number one choice when looking for a PR firm. Check out their website today and see how they can help you! 

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