Tips for Successfully Integrating eCommerce With WordPress
Global eCommerce sales are expected to reach $4.87 trillion by 2021, and every day more people are opening online stores. If you are interested in integrating an eCommerce store with WordPress, you have many options. Consider the following tips to make your online retail store a global success.
Make It Global and Multi-Channel
Today, it is easier than ever to shop for a new lamp from a boutique in Seattle while you live in Miami. With global shipping, online shopping lets you purchase merchandise from any location in the world. When you are building an eCommerce store and choosing themes, it is crucial to remember that your customers may be located around the globe.
When you are working on integrating an eCommerce store with WordPress, consider choosing multi-channel software like Shopify Plus. It allows you to sell across many marketplaces including your website, social media and the real world. With built-in mobile and social payment options, the software makes it easier for consumers to buy instantly on their favorite platform. There are 20 channels included, such as Pinterest, Amazon, Facebook, Messenger, Houzz, eBay, and others.
One of the easiest ways to integrate Shopify with WordPress is to use the Shopify Buy Button. Shopify creates codes for the products you want to sell on your website, and you just have to copy and paste the codes. This method gives you access to more than 100 payment gateways, easy shipping options, tax support and secure checkouts.
You can also link to your Shopify store from your website under the main navigation in the header. The store exists on its own page and has a unique URL. Some businesses create a specific subdomain for their store, such as shop.yourwebsitenamehere.com.
Make It Multilingual
Considering the growth of global eCommerce, you do not want to lose potential customers because they have trouble understanding the language on your website. However, making an eCommerce WordPress website multilingual is not a job for Google Translate. Although Google’s service is easy to use and free, it is not always accurate. Think of how embarrassed you will be when customers realize your product description is offensive or confusing in their language.
First, you do not need to create a multi-site with different subdomains for it to be multilingual. Instead, you can install the Polylang plugin for WordPress. Once you activate the plugin, you can set the languages under Settings. “Languages” has its own tab. First, pick a default language and then add the other languages you want to appear on the site.
Next, update the “Strings translation” page under Settings for the plugin. This is where you will put the site description and headings into different languages. To make the rest of your content multilingual, you can start by writing in your default language on a post. Then, you can click on the specific language under Translations. You should see a separate box with this information appear on the right side of your post draft. Fill out the translation boxes. Finally, go to Widgets under Appearance and add the language switcher widget. This will allow your customers to pick the language they prefer.
If you speak multiple languages, you can handle the translations yourself. Otherwise, consider hiring a professional translator to help you. They will make sure that your eCommerce content is accurate and appeals to customers in different countries. You can find translators on multiple freelance job sites and LinkedIn.
Make It Look Good
Images are an important part of an eCommerce website that is integrated with WordPress. Customers want to see what they are buying before making a purchase, so good photos can make or break a sale. Make sure your product photos are large and clear. In addition, consider showing products from different angles. Finally, think about taking videos of the products being worn or used and adding them to the individual product pages.
In WordPress, you want to name the files with the keyword descriptions of the products. Do not forget to add alt tags with the keywords, too. Not only does this help you and others locate pictures easier, but it will also improve your site’s SEO. Consider making the alt text different for your thumbnails and larger pictures.
Sometimes having large photos on WordPress can slow down your site. Make sure you adjust the size, so it does not affect the speed. Also, make the thumbnail images small, if you are using them, to help with this issue. And you can make use of image optimizer plugins.
You can successfully integrate eCommerce with WordPress. When you are going through this process, do not forget to make the site multi-channel and multilingual. In addition, focus on the images because they are one of the most important parts of any eCommerce website. By following these tips, you will have a site that appeals to consumers around the globe and increases your sales.