Underrated Link Building Tactics that Work Surprisingly Well

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Link building has long been an essential ingredient when it comes to creating a solid SEO strategy for your company or clients. The concept is relatively straightforward: produce quality content that other websites will link or reference so that Google ranks your site high. Getting high-quality backlinks increases your domain authority, boosts your referral traffic, and builds brand visibility, among others.

Since link building isn’t a new practice in the industry, things can get pretty stale after a while. You may feel as if you’re out of options as you do the same things over and over. There’s also the fact that you have plenty of competition. Your industry rivals could be trying to get the same links for their site—an added pressure for you to be continually upping your game.

This definitely calls for diversifying your techniques and thinking out of the box. Ideally, you want to mix tried-and-tested methods with underrated link building tactics that will increase your chances in acquiring backlinks. Why is this important, you ask?

Let’s take guest posting as an example. This is arguably the most popular link building technique out there, but with so many people doing it, webmasters have been trained to spot email templates that deter them from accepting the requests. So how do you intend to increase the success rate of your link building tactics? Adding newer practices on your rotation.

In the infographic below, we’ll reveal some not commonly used link building tactics that you can use to beef up your current strategies. It’s wise to mix things up a bit now and then, so you also don’t get bored with the practice. The more you change up your game, the more it’s possible that you’ll get to come up with different techniques of your own. Check them out below.


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