Universal Design and Marketability: How to Improve the Inclusivity of Your Website

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Universal Design is an essential approach that advocates for designing web content in a way that it can be accessed, understood and used to thegreаtestextent possible by all users, regardless of their age, and ability. The concept not only enhances the usability of your website but also increases its marketability.

The correlation between universal design and marketability is undeniably strong; an inclusive website can reach a broader audience, which can result in improved brand visibility and higher conversion rates. This article will delve into how you can enhance the inclusivity of your website and consequently, increase its marketability.

The majority of websites lack accessibility which is very important for people with disabilities, according to the World Wide Web Consortium (W3C). This means that there is plenty of room for improvement, and closing this gap can benefit everyone.

Companies are aware of ADA (Americans with Disabilities Act) compliance and its various benefits but often overlook the importance of making their website universally accessible. If you’re wondering how to improve the inclusivity of your website, this article is for you.

Whether you opted for a top SEO Company in India or are planning to revamp the website on your own, this article will help you out.

Why improve the inclusivity of your website?

The primary reason why you should strive to make your website accessible is to widen its reach so that everyone can use it. Universal design not only meets the needs of people with disabilities but makes lifeeasier for everyоne, regardless of age or technical proficiency. It allows for a single version of the website instead of having multiple versions catering to different audiences.

This increases efficiency and reduces cost as there is no need to invest in multiple versions – one version is enough. Furthermore, it creates a better user experience as the website can be navigated with ease. With a higher user experience, customers are more likely to stay on the website and visit it often.

Tips to improve the inclusivity of your website:

Simple and intuitive website navigation:

You should always prioritize user experience when designing the website. Make sure that your website follows a simple and easy-to-follow navigation pattern so that it can be used by all with ease. This is especially important for visually impaired users, as they rely heavily on keyboard shortcuts for navigating through websites. Moreover, keep the navigation consistent throughout the website so that users don’t have to start from scratch each time they go to a different page.

Include alt text for images:

Images are integral for creating an attractive and engaging website, but it should also be accessible to people with disabilities. That’s why you need to include ‘alt text’ with each image. This text describes the content of an image, and it can be read aloud by screen readers that help visually impaired people access websites. In addition, you should also include captions with each image so that they can be understood by all. Including alt text in images will also help with SEO.

Make fonts and texts more accessible:

In addition to simple navigation, ensure that your website’s font size and typeface areeasily readable for people across different age groups. You should also provide options for changing the font size as well as contrast settings to allow users to make the website more accessible. Moreover, when using long texts, separate them into paragraphs and use headings and subheadings to break them down further.

Test for accessibility:

You should always test the website for accessibility. You can do this by running automated tests which will detect any issues related to usability or inclusivity. Make sure to fix any errors that are highlighted by the tests before launching the website. Additionally, you can also have a panel of people with different disabilities test your website and get their feedback. This will ensure that all users will be able to access it without difficulty.

Focus on ease of communicating information:

When designing your website, focus on how easily the information can be communicated. Keep in mind the needs of users who have hearing impairments and limited mobility when designing your website. Make sure that elements such as audio, video, scrolling, color transitions, and animations are designed with these needs in mind. Additionally, you should also ensure that all of them have alternative text descriptions and captions for those who cannot see or hear them.

Optimize for loading speed:

Load times can be a major factor in determining how successful your website is, especially for mobile users. Make sure to optimize the images, code, and other elements on the page so that it loads quickly even on slower devices. Additionally, you should use caching tools to store data and reduce page loading time. When the website is optimized for page loading speed, it will be more accessible to users and can help improveengagement. You can select the best SEO packages to enhance your website’s loading speed for improved ranking on SERPs.

Tolerance of error:

When designing the website, you should always keep in mind that mistakes can happen. Make sure to design your website with a level of tolerance for errors so that users will not be blocked from completing their tasks when they make small mistakes. For example, if someoneenters an incorrect email address during sign-up, try to give them options to correct it instead of blocking them completely.

By following these steps, you can ensure that your website is accessible and inclusive to all users. This will not only benefit those with disabilities but also improve the marketability of your website as it becomes more user-friendly. With a few simple tweaks, you can create a website that is universally designed and more attractive to potential customers. Make sure to test the website regularly and tweak it based on user feedback, as this will help you ensure that your website is easy for everyone to use. Doing so can also greatly increase the reach of your business and make it more successful in the long run.

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