5 Key Benefits of Responsive Website Design
No business or brand should underestimate the importance of having a website that looks good and handles even better. According to a study conducted by Compuware, nearly 57% of visitors said they would not recommend a business with a flawed website. That very same study found that 40% of respondents would rather visit a competing website over one that suffers from a poor design.
Plain and simple. If you want good results, you need a website that looks the part and delivers a pleasant experience to the user. When your competitors are only a click away, you can’t afford anything less. The competitive aspect is one of the many reasons website owners are investing their energy in responsive website designs.
What is Responsive Web Design?
Responsive web design has become a buzzword of sorts, but don’t let that fool you — it is being stressed to death for good reason. Thanks to iPhones, iPads, Kindles, and the array of other devices people use to browse the web, your beautiful, professionally designed creation is no longer the one-size-fits all solution it was back in 2003. Mobile has changed the experience, and the time to adapt is now.
What responsive web design does is give your website the flexibility it needs to accommodate whatever device it encounters. It makes sure your call to action is crystal clear from the small mobile screen to the large computer display — even if it has to do some serious reformatting.
Here are five specific benefits responsive website design offers:
1. Mobile Edge
It seems like everybody is stressing the importance of going mobile. Your friends, colleagues, Google — everybody. Some have decided to dive in head first by creating a separate version of their sites exclusively designed for mobile traffic. Mobile websites certainly have their benefits, but they tend to lack the bells and whistles of their web counterparts. Then there is the issue of some mobile destinations suffering from incomplete, inefficient designs.
Responsive web design allows you to retain the experience visitors know and love from the web. At least most of it. This is a great edge to have in an area where many businesses are still having a difficult time getting established.
2. Better Usability and Accessibility
By creating a website that responds well to any device, you are essentially ensuring that it is truly open around the clock — 24/7/365. This is crucial in times when people are constantly accessing the web from any where and any time. With a responsive design, you can service clients and potential clients at all times, which automatically increases your potential to close deals.
Applying a responsive design isn’t just about making sure users of mobile devices enjoy a better experience. It’s about making sure that luxury is extended to anyone regardless of the device. If you can’t deliver a comfortable experience, don’t even think about conversions, because they’re not happening.
3. Improved Performance
A responsive website design translates to a simple design. It has to with mobile devices being taken into account. This means that complex components like AJAX, Flash, and Silverlight are usually left out of the mix. As a result, you have a mean, lean website that runs like a champ.
Remember, performance is key to an optimal user experience. It doesn’t matter how good your site looks. If it’s slow and leads to a miserable experience, you’ll run your visitors away.
4. Easy Updates
One of the biggest hassles that comes along with having a website is keeping it up to date with fresh content. The problem is compounded when you have both a web and mobile version. By taking the responsive approach, you add simplicity to what is often a maddening process. Here you are creating a single website with multiple layouts and formats, essentially streamlining the process to make updates a breeze.
5. Greater SEO Value
Another huge benefit of responsive websites is the SEO value they offer. When you only have one site and one set of links, you eliminate redirects, speed issues, and all the other hassles search companies don’t like to deal with. Here it’s not about creating more links or content. It’s again, about the experience. In addition, responsive web designs make things easier for search providers, which is why both Google and Bing are onboard with the concept.
Responsive website design is the way to go these days, but the technical aspect behind it can make it difficult to implement. While you might have to call on a third-party professional for help, you’ll thank yourself if your site is truly in need of a such a makeover.