The Biggest Weaknesses of Shopify
Although no Ecommerce solution can be expected to be perfect, Shopify has been able to win user trust in a very short span of time. Unfortunately, certain flaws (missing features!) are weaning businesses off this platform. Read on to know about the biggest weaknesses of Shopify!
By now, Shopify is a well-recognized name in the field of Ecommerce, but there is still a lot it has to counter in terms of complications and future challenges. While it can help you meet business needs quite effortlessly even if you are new at marketing or selling products and services online, the major problem is its limited focus as an Ecommerce solution provider. Another common issue businesses face with Shopify is the complex programming language it uses.
Moreover, there are several important features missing that’ll make you feel out of luck if you have high expectations from Shopify!
Here is an account to the biggest pitfalls of Shopify.
Highly-Technical Initial Setup
An obvious shortcoming of using Shopify for an online store is the initial setup process, which all users are not comfortable with. It is not like those step-by-step setting up procedures that are spontaneous and not-too-technical to understand. It requires you to have good technical knowledge particularly when it is about getting your domain name correctly redirected.
All in all, you are going to be disappointed if you expect Shopify to set up quickly and have you up and running in no time!
Like most hosted Ecommerce platforms, Shopify is getting more expensive compared to self-hosted stores one can run all by themselves. If you think you are fine with fixed monthly costs and want to simply concentrate on marketing your online store, Shopify pricing will suit you. On the other hand, if you own a small shop and have enough technical know-how, Shopify pricing is not for you.
Another big issue associated with Shopify is its rigid migration criteria. Once you start using Shopify and want to take your online store to some other platform, at a later stage, you’ll have to go through a rigid, time-consuming migration process.
Those who plan for future, find it tricky to choose Shopify as an Ecommerce platform, despite that it is the right place to grow at!
Negligible Scope for Customization
Shopify uses a unique setup while customizing its themes, making them very much different from those designed through PHP etc. Although it may be good in some ways, it disappoints users who want a full-on option for customization.
Technically, the Liquid setup of Shopify is alien to most stores, particularly those who are habitual of twisting WordPress templates designed in PHP!
An Average Content Marketing Tool
Users want every Ecommerce platform to be an excellent content marketing tool. Many are already using blogging software to increase organic traffic, educate potential clients, and grow their brand.
Shopify is an average platform despite that it has built-in blogging software. If you are habitual of using WordPress for the same purpose, Shopify is probably not the greatest content marketing tool out there. This is exactly where it has a huge scope of improvement though!
WordPress Developer and Consultant, at Crispwd – WordPress and Shopify Agency in Europe who assists each customer to create and manage their own websites. Chris is also an expert with the use of different WordPress Plugins including WooCommerce.