Local Mobile Marketing Strategies
Marketing is a key element to running a successful business. There’s simply too much competition out there for you to make it without a marketing strategy. But what’s the most effective approach on this front? With so many people giving different advice, it can sometimes seem like there’s no correct way to do marketing. To some degree, this is the truth. No one has a perfect marketing strategy. But there are certain things brands can do in order to give themselves a leg up in the ever-changing world of marketing.
One thing’s for sure: You need to incorporate mobile devices into your marketing attack. About 60 percent of searches now happen on a smartphone or other mobile device. Additionally, more and more marketers are finding success in utilizing local marketing—even for national companies. Here’s how local mobile marketing strategies can work for your business.
Optimize Your Site for Local Searches
One of the first things you should do to improve your local mobile marketing is to ensure your website is optimized for local searches. Search engine optimization (SEO) is one of the first places you need to look to accomplish this. SEO helps brands improve their organic search results through incorporating keywords in their site. This can be done in landing pages, metadata, or blog posts. If you’re trying to improve your local mobile marketing, you’ll want to mention locational cues like city, state, region, and neighborhood as much as possible (without degrading the content). Doing this will help your page’s ranking in local searches.
Get Listed on Local Search Platforms
If you want people in a certain locality to see your business, get listed on various search platforms. There are many of these, but a few of the most popular are:
Google Maps and Google Business
Yahoo Small Business
There might even be certain websites that deal specifically with companies in your specific area. Make sure you contact the people who run those sites. You want to have as many accurate local business listings as possible.
Use Geo-Targeted Ads
Your marketing strategy doesn’t have to be limited to organic search strategies. In fact, you should be actively seeking out the best ways to use geo-targeted ads. These kinds of ads are generally more effective because they speak more directly to a certain group of people. Just make sure that if you use geo-specific mobile ads, you actually understand the region. Locals will see right through a poorly thought-out attempt at hyperlocal marketing.
Make Sure Your Site Is Mobile Friendly
As already stated, well over half of all searches now happen on a mobile device. This should be setting off alarm bells in your head if your site isn’t mobile friendly or responsive. If your site can’t adapt to the different screen dimensions of a mobile device, people aren’t going to be able to use your site. And if people can’t use your website on their phones, say goodbye to over half of your possible engagement. Luckily, your site is most likely mobile friendly or responsive if you use a template from a major web host. You should look into this, however, if your website was custom-built a long time ago. It’s possibly out-of-date on this front.
Utilize Social Media
Just because you don’t use social media in your personal life doesn’t mean you can avoid it in your professional one. About 80 percent of the population of the U.S. has at least one social media profile. If you want to get more engagement with your business on a local level, you need to tap into this resource. Here are a few ideas for local mobile marketing campaigns:
- Create incentives for people to share posts on social media, or take photos with your product and use your hashtags.
- Alert followers of special events happening at your local business.
- Get local celebrities to promote your brand on social media.
Social media can also be an extremely useful tool for replying to questions from customers. Make sure you pay attention to when people mention your company or send you messages. Replying to these has largely become the norm.
Local mobile marketing is now one of the most effective ways for brands to connect with consumers. Employ some of these strategies to increase engagement and conversions with your business on a local level.