5 Tips to Know to Design a Killer Landing Page with WordPress
Creating content is one thing to remember when trying to design your own website. However, making it attractive enough to drive traffic for the site is another entirely different ballgame altogether. There are certain factors that you need to consider in order to make an awesome landing page using WordPress.
Fortunately, we have some effective tips that can help you do this without difficulty. These tips will make you realize just how important it is to pay attention to quite a number of details when it comes to designing your own landing page in the future.
5 Effective Tips to Remember When Designing Your Own WordPress Landing Page
1. Understand What It is All About
The first thing that you need to understand is what a landing page is all about. Why is it important for you to create one for your website? Here is the answer: A landing page is the specific location where users are sent to with the goal of converting them into paying customers.
If you want to create a good landing page, it must have the following elements:
- Benefits of the website to the user
- A tool for joining and registering into the site
- A well written and customized Call to Action that is targeted towards your niche market
WordPress has a very good landing page that can serve as an example. It is simple yet very engaging to look at. It makes use of a bright shade of blue and white. The landing page includes a login field and links to the registration page.
This makes it easier for users to join decide to create their own web page design.
Another example of an effective landing page would be that of Uber. It generally contains a simple sign-up form that could get users to join right away as well as details about what the company has to offer in just a few words.
2. Focus on the Call to Action
You can also design a landing page that focuses solely on the Call to Action. Let’s take Slack’s landing page as an example. If you visit the website, you will see that it starts out by describing what the website is all about and ends with something like this:
“You can use our free plan for as long as you like…”
This particular statement can be considered a Call to Action because it urges people to register for the free plan. Here, Slack is giving people an option to join. It is subtle, yes, but it can still be considered pretty effective especially in the advertising world.
Your Call to Action should be strong, but not forceful. This way, you will not end up making people do what they would not want to do otherwise. The Call to Action is usually located at the end of the website.
Fortunately, WordPress has a lot of available themes that could make the creation of a Call to Action statement easier. Just visit the website to learn more.
3. Know Your Objectives
Now that you have understood what your landing page is all about and you have focused on the Call to Action, it is now time to be aware of your objectives when creating your own landing page.
The reasoning behind the landing page is also an important factor to consider in its creation because it is what will drive your audience to see your website. You must have a compelling reason for making people want to go see the website and the landing page in the first place.
According to wordstream.com, only 52% of companies and agencies with landing pages analyze them to learn ways to effectively convert traffic into revenue. In addition to this, longer landing pages tend to generate more leads at 220% than shorter Call to Action statements.
In this case, you should try to hone in on your objectives for the site on the landing page before writing your Call to Action. This way, your website will generate more hits mainly because people understand what you’re trying to do with the WordPress landing site.
The next thing that you have to take note of is the website elements themselves. There are generally six landing page elements that you need to take note of. These are as follows:
- The Headline and the Subheading
- The Body Copy
- Images and Video
- Clickable Links/Call to Action
- Contact or Social Media Buttons
These elements have to be creative and attractive for the audiences to see. It must be easy to understand and responsive as well. Statistics show that reducing the number of form fields can significantly increase the number of conversions for a landing page to about 120%.
This increase may be attributed to date is having fewer fields easier to read and therefore much faster to answer. The average attention span of a human lasts about 8 seconds. Therefore, if you want to catch the attention of your customers through your landing page, it would be best for you to have bigger text and fewer questions to read and answer.
Information about the site should also be readily available on the landing page. This goes back to the inclusion of the objectives onto the page. You can include clickable links on to each section of the website especially in the Call to Action section.
That way, customers will easily be able to register to your site whenever they want to.
5. Know More about Your Target Audience
Lastly, you should be aware of your target audience as well. Who are you designing the landing pages for? Once you are familiar with these people, you can easily create content that will cater to their individual tastes in the future.
Generating traffic for your website as well as conversions and leads will be much easier if this happens.
WordPress has tools that you can use to better understand your audience and track your landing page performance through analytics. All you have to do is to spend time learning more about these elements and you will be all set to go.
If you really want to create a landing page using WordPress then use Renderforest. It is a fast, affordable and easy website making alternative tool and has all kinds of WordPress themes and design strategies that you can use to create your landing pages without difficulty.
Contact the website now and connect with experienced staff members that could guide you through all that you need to learn about landing page designing using WordPress. You will never regret your decision to work with this Company.
What are you waiting for? For the best landing page designs, go ahead and register now before it’s too late!