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Frustration. That is a word that you do not want to hear from your customers. This is especially true when it comes to e-commerce websites. As easy as it is to make purchases on e-commerce web pages, it is as equally easy for customers to drop off and not make purchases. Usually, the problem lies …

Ecommerce websites are all about functionality. Customers want to be able to find what they’re looking for online as quickly as possible. Web designers must resist any temptation to fill a website with graphics and features that overpower user experience if they want shoppers to become return visitors. But functionality doesn’t mean good design should …