Top 3 benefits of using a SEO Agency
You may have heard the recent hype that because of Google’s ever-changing algorithms, SEO doesn’t have a future, but this couldn’t be further from the truth. In fact, optimizing your site has never been so relevant or critical. What is happening, however, is that people are turning towards experts, such as SEO agency London, who are able to quickly pivot and access SEO techniques that will increase your ranking and drive traffic. In this article, we have outlined a few of the top benefits of using an SEO agency London.
These days SEO requires much more attention than the odd keyword or tag that used to be handled by your on-site marketing or content team. As Google’s ranking requirements become more diverse and complex, so do your SEO needs.
Having an SEO team then means that every aspect of your business is getting optimized using the latest tools and expertise. Here are just a few of the many services you can access through a great agency:
- Local SEO
- WordPress SEO
- E-commerce SEO
- YouTube SEO
- Technical SEO
- International SEO
- Mobile SEO
- On-Page SEO
As you can see an agency is fully-equipped to handle every aspect of your SEO needs and implement specific white-hat strategies to optimize your site.
Not only can an agency implement all of the above SEO but they are also able to track every movement from rank to traffic, conversions and more. The information provided with this level of analytics can provide critical metrics about your individual visitors. This means you can better target your audience and provide for them directly.
SEO focused on creating happier customers by finding specifically targeted people and providing for them. Although there is still a place for cold-calls, an SEO agency will maximize multiple elements that increase happiness and traffic.
SEO also is more affordable allowing you to provide more for less. Many people don’t want to outsource SEO because they think the cost is prohibitive. In actuality, other traditional sales tactics like cold-calling cost over 60% more for lead generation than SEO.
The inbound aspect and unique targeting also save money and time since only an audience with high conversion potential is targeted.
Your site is only as good as its crawlability. In other words, if search engines can’t crawl your site easily you might as well not have one. Here are some things you can do to make sure your navigation is on point:
- Sitemaps – you can use a plugin like Google XML on WordPress
- Duplicate Content – use analytics to make sure you don’t have duplicate content
- Loading time – people will click away if your site takes longer than 3 seconds
- Use Google Search Console – you can use this to check and change your crawl rate
- Links – linking new posts to older ones this allows
There are many benefits to using an SEO agency to get higher rankings and organic traffic. By utilizing various services you can maximize your ROI and improve navigation. Check out some local SEO services and ask for an audit to see how your site is doing.