Tips on Choosing a Good Creative Design Agency for Your Web Design Project
The current economic crisis has lead many to seek innovative sources of income, and this, in turn, sparked a genuine entrepreneurial revolution of sorts. To paraphrase a famous saying, the 21st century will be online or will not be at all. Building a website, however, is no easy feat and is not to be taken lightly. The first step and possibly most essential step in this complex process is to select a creative design agency or freelance web designer that will know how to build the best website you need. This can prove especially difficult for an industry outsider, or a person with little or no prior IT training. Web design, like many other IT-related fields, is full of jargon, which can mar communication, make it obscure and impenetrable and ultimately prevent you from choosing the best design professional to work with. To help you solve this conundrum, we have come up with a few pointers on what to look for when selective web design creative professionals, the pitfalls you may encounter along the way, as well as a brief, yet accurate description of the way a professional relationship with a web designer should ideally unfurl.
What to Look for
The core of any web design project is the management team assigned by the creative design agency to your project or client account. First of all, you should make sure they are able to answer all your questions in as clear and pertinent manner as possible. Make sure that communication is prompt and free of jargon – cool-sounding buzz words are often used to impress, while there is no actual substance behind them. Another key issue to consider is that of costs. Before you choose to invest, make sure the agency or freelance professional you will work with is transparent and upfront about any expenditure, right from the get-go of the process.
In order for you to maintain a strong grip over the development of the process, ensure that your creative design agency of choice provides you with clear, attainable milestones from the very beginning, so you can monitor the status quo of the operation. Before hiring anyone, request that they provide previous examples of similar work that they have amassed in their portfolio. Ask if they plan to involve any third party technology or input in the web design process and require that they present you with a strategy for the ongoing website support process, once the project is up and running online. Last, but definitely not least, you should be fully comfortable with the hosting options the agency presents you with.
What to Steer Clear of
As previously mentioned, a creative design agency who uses jargon-heavy discourse in their approach of the client is not one you want to work with. Chances are they’re trying to pull the wool over your eyes and muddle you with technical details you don’t understand. To boot, this is also an effective strategy that some agencies and freelancers employ in hopes of masking costs, which they would only reveal to you post factum. This particularly applies to discussions of the Search Engine Optimization process, whose implementation should be crystal clear from the start of the project.
Hosting solutions are another deal-maker or deal-breaker. If the creative design agency proposes a hosting agreement that locks you into continuing the collaboration with them once the web design project at hand is completed, then you don’t want to work with them. Also, be weary of any professionals that fail to answer your questions or don’t do so in due time. Finally, a major moot point in your communication with the agency is their approach to the particularities of your project. A good agency understands that each website is different. No genuine professional would ever propose a one-size-fits-all take to a client. In order to avoid such mishaps, familiarize yourself with the agency’s portfolio prior to any decision making.
Paul is a seasoned online writer and marketer, whose Internet enterprises have garnered him valuable insight and know-how on the defining traits of an efficient and professional creative design agency.