Grow Your Business: How To Manage A WordPress Website?

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How businesses run nowadays is no longer the same as a hundred years ago. The internet has had a revolutionary impact on everyone’s lives since it became widely accessible and available. Since then, businesses are beginning to emancipate themselves from being restricted to physical stores. They have started relying on platforms like WordPress to help them become visible across the internet. 

Around 608 million people worldwide used the internet during the inception of WordPress in May 2003, which was more or less 9.7% of the global population. Even though using the internet was not yet that common, many businesses saw its potential. 

Two decades later, the percentage of internet users grew up to 5,473,055,736 or approximately 69.% of the global population. It is no surprise given that many people can do many things online, such as communicating with their loved ones from other sides of the world, streaming their favorite series, or shopping for whatever they need online, whether for personal or business use. 

Over the years, the number of internet users is not only thing that has grown but also the number of WordPress websites. According to W3Techs, 43.0% of websites across the internet use WordPress as of August 18, 2022.

What Exactly Is WordPress?

Based on the data presented above, WordPress is the most popular platform for creating websites. Since WordPress is a free and open source content management system (CMS) that anybody can download, install, and use, chances are two out of every five websites you have visited used WordPress.

But are you aware that WordPress was not initially popular with businesses? Do a quick survey among your peers, and many would say or would think of WordPress as just a blogging platform. You may be surprised by their answers, but they are not entirely wrong. 

This 19-year-old platform, WordPress, was originally designed for blogging. Over the years, however, WordPress has evolved with several features and is now suitable for personal and business use. 

DISCOVER: A Quick Guide to WordPress 6.0 (An Overview of New Features)

WordPress Statistics In 2022

Nobody can dispute WordPress’s popularity, despite the reality of its original purpose. WordPress also stated that despite the creation of millions of new WordPress websites every day, its growth does not appear to be slowing.

Many well-known entities have used WordPress since they embraced digitalization. You should also have the opportunity to grow your business online just by setting up a WordPress website to showcase what you offer to your potential customers. 

Part 1: Understanding WordPress For Small Businesses

Whether you own a startup or a small business, as a present-day business owner, you would agree that having a WordPress website is one of the essential components of digital marketing besides social media platforms like Facebook, Instagram, Twitter, or TikTok. 

There is no doubt that more and more people will have internet access as time passes. If businesses, especially small ones, do not embrace digitalization in any form besides having a WordPress website, they are limiting their business growth. 

As you already know, people nowadays prefer convenience. Instead of going from one store to another on foot, they will shop online. After all, finding the solution or answer to their concern is only one click away. Search engines of online buyers’ choice will populate relevant answers on search engine results pages (SERPs).

In that case, startups and small businesses should use WordPress to create their website. Here are the explanations of the reasons why they should do so. 

Why Should Startups And Small Businesses Use WordPress?

WordPress Is A Free And Open-Source Platform

As mentioned earlier, WordPress is a free and open-source platform that anyone can use without coding knowledge or experience. Setting up a WordPress website does not take much time or money, given that its system configuration has ready-to-use codes that are quick to modify.  

Before you can create a WordPress website, you need to choose the right plan suitable for you. Here are your options. 

These WordPress website pricing plans differ primarily in terms of monthly cost, types of website customization, and degree of access to digital marketing tools.  Better choose the right WordPress website pricing plan for your agenda to guarantee that you can take advantage of WordPress to its fullest potential.

Installation Of WordPress Is Simple

Another reason why startups and small businesses should use WordPress to create a website is that the installation process is easy. Written below are the detailed instructions on what you need to do. 

  • After choosing a WordPress website pricing plan, it will download the zip file of your purchased package.
  • Once downloaded, extract the zip file and click install. 
  • On your web server, create a database for WordPress. The user will have the privilege to use the digital marketing tools and plugins under the WordPress website pricing plan they have chosen.

From there, the user of the WordPress website can now customize the web design however they like. They can make the web design suitable for the Singapore market if that is where they operate their business. 

READ MORE: Is Your Website Going Live? Here’s How Digital Marketing Can Help

SEO-Friendly 

Having a website alone is not enough to become visible to your target audience. Since search engines often update their algorithm to improve their search formula to provide better search results to users, you can expect your website’s search engine ranking will not remain the same. 

Your website must become SEO-friendly to survive search engine updates. Using WordPress to build your website from the ground up will increase the likelihood that you never run into that issue. 

After all, WordPress has a solid search engine optimization (SEO) foundation as a CMS. You can guarantee it will perform optimization at its best as long as you implement the right SEO strategies. 

ALSO READ: 9 SEO Tips That Will Improve Your Web Design

Large Online Support Community (Not Just Tech Support)

Startups and small businesses will have a large online support community if they decide to create a website using WordPress. With 19 years of existence, new WordPress users will always have someone they can ask for help, from normal WordPress users to professional web developers.

Besides reaching out to WordPress technical support, new WordPress users can also ask for help on online forum websites like Quora and Reddit. These platforms have users that openly share their thoughts and experience on various things, including how they use WordPress or fix technical issues. 

If you are too shy to post your questions, you can ask using an anonymous username. With this method, you can ask questions more confidently. In the long run, once you have accumulated enough knowledge on how to use WordPress, you can ask the questions of newer WordPress users. 

Apart from online forums, you can also join Facebook groups about WordPress. Group members can answer your questions as long as they are WordPress related. You can also see some posts of others that share their tips, like how they speed a cloud-hosted WordPress website. 

What Types Of Websites Can WordPress Create?

Since most online experiences begin with search engines, having a high-quality WordPress website can help establish an online presence and reach a large audience. Before you think about the web design of your WordPress website, you must decide which website type best serves your objectives.

You can better interact, connect, and communicate with your target audience by choosing the right type of WordPress website. These are your choices.

6 Types Of Website WordPress Can Create

Business websites

Whether you offer digital services or in-person services, you can build a business website using WordPress. You can add several category and subcategory bars or slides depending on your chosen web design and the types of services you offer to your potential customers. 

E-commerce stores

If you sell digital or physical products, you can create an e-commerce website powered by WordPress. Guarantee that when you create an e-commerce WordPress website, you will dedicate a web page for each product and provide detailed descriptions to help potential customers to visualize what they are about to purchase.

Blogs

Whether you want to share your personal experience or professional knowledge, you can create a blog website using WordPress. Consider writing interesting but trending topics to drive more traffic, and more people will read your blog and share them with their peers.

Portfolios

In this digital age, submitting a resume and showing some of your work is not enough. Professionals of various industries are now creating professional portfolios using WordPress to showcase their experience and expertise.

Forums

Forums are websites where people share their thoughts, stories, and opinions about certain matters. If you are someone who wants to create a community so people of the same interest can discuss what they have in mind, you can create a forum website using WordPress such as this one. 

News, Magazine, Or Media Digital Publishing

Whether you are a journalist or aspiring to become one and want to share news about local or international events, you can create news, magazines, or media digital publishing website using WordPress. 

Part 2: Getting To Know WordPress

Learning more about WordPress allows you to know how beneficial it is when you create a website. You can also weigh your options and make an informed decision about whether you will proceed with your plan or not to set up a website powered by WordPress. 

The Key WordPress Features For Business

Using WordPress to create a website has various benefits and is a good way to gain an online presence and reach out to a lot of people. Here they are below.

Ease Of Publishing

WP gained popularity as a result of how simple it was to use for posting any kind of content online. With just a few clicks, you can quickly and easily format pages and posts by writing them down, adding various media types, and formatting them. Once the kinks are worked out, WP allows you to publish your material online with just one click.

Comes With Several Publishing Tools

With WordPress, managing your content is effortless. View post modifications, make drafts, and even schedule publishes are all options. You can choose whether or not to make your material public. You may easily secure certain stuff with a password if you want to make it private.

Optimized For SEO

WP has already been optimized for SEO. But to guarantee that your WordPress website will appear on SERPs, you can use one of the many SEO plugins provided by WP to achieve a finer-grained SEO control.

Offers Full Standards Compliance

WordPress has produced code that compiles exactly with all World Wide Web Consortium (W3C) standards. If you are unfamiliar with W3C, it is an international community that sets web standards worldwide.

In other words, your WordPress website will function in the current browser while retaining forward compatibility with the upcoming browser version. You can guarantee your potential customers will never have a hard time accessing your WordPress website and browsing its web pages. 

Available In More Than 70 Languages

WordPress is also great since non-English speaking countries can also use it to set up a WordPress website for their business or personal reasons. Currently, WordPress is available in more than 70 languages. 

Does WordPress Have Any Drawbacks?

While the benefits listed above are significant, WordPress also has another side, like a flip of a coin that startup and small business owners should know. Here are just a few of them. 

Website Vulnerability (Hackers Target WordPress)

The most popular CMS in the world, WordPress, makes it a prime target for hackers. 90% of all hacked CMS websites in 2018 were WordPress websites, according to Sucuri data.

Regular security updates are published by WordPress’s creators. Your site will be more protected against attacks if you maintain your core software updated.

You can also employ third-party plugins to increase the security of your WordPress website. However, you should choose your third-party plugins and guarantee they were developed by trustworthy developers. Consider reading reviews to find out whether or not you should use any plugin. 

Another way to protect your WordPress website is to update the WordPress core itself. Being up-to-date with the latest version of WordPress core can help increase your WordPress website’s security measures.

Speed and Performance Issues

Your WordPress site may become sluggish depending on the WordPress web design theme you have chosen and the WordPress plugins you have installed

To fix this, optimize your website by deleting any unnecessary code. However, you will need some programming knowledge. In that case, consider engaging with a web development agency in Singapore to help you solve your WordPress website’s speed and performance issues. 

Before choosing a WordPress website pricing plan, downloading, and installing it to create a WordPress website, you must weigh these key features and drawbacks. Doing so will help you make the right choice whether or not you should use WordPress to create a website that you envisioned, 

Part 3: WordPress Website Tips and Tricks

WordPress users know some tips and have some tricks on their sleeves on how to manage their WordPress website. If you are new to WordPress and planning to create a website for your business, knowing the best ways to manage a WordPress website can help you a lot. 

The Best Ways To Manage A WordPress Website

Select Web Hosting Wisely

Your chosen web hosting provider can greatly affect your WordPress website performance. Before your WordPress website goes live, you should choose the right web hosting provider that can provide you with high-quality web performance. 

Enhance Title Tags and Meta Description Tags

Title tags and meta description tags are elements that come with a web page that ranks on SERPs. Enhancing it by using relevant keywords and within the character count limit will help inform readers about the web page’s content and search engine crawlers can quickly index it. 

Readable Permalinks

If you are unfamiliar with permalinks, they are URLs of web pages. When your WordPress website has unreadable permalinks, it can hurt your SEO and there is a high chance your search engine ranking will drop. 

As much as possible your permalinks should be readable. Here are the qualities of readable permalinks:

  • Have relevant keywords related to its content
  • Do not have dates or year
  • Use hyphen instead of underscore
  • Use SSL certificate 
  • Limits the use of gibberish words with numbersStreamline Plugins and Extensions

Even though WordPress has 59,819 free plugins, that does not mean you will use all of them. You should know that the more plugins you use, the slower your WordPress website will become. 

Keep in mind that a WordPress website is like your smartphone, the more applications you install and use, the more you will notice delays when you use it. 

Site Backup

Every website crashes, even on WordPress. To guarantee you will not lose crucial information, make it a habit to back up your WordPress website every time you will upload something and share it with your potential customers. 

Wrapping Up!

Knowing the ins and outs of WordPress can help you manage your WordPress website more efficiently. You can expect to see faster results in your SEO and digital marketing campaigns if you can optimize your WordPress website. 

Contact an award-winning digital marketing agency like OOm at +65 6391 0930 or leave a message on their website if you need help implementing effective SEO strategies on your WordPress website. 

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